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Proceedings of the 8th International Conference on Intellectual ...

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Bob Barrett<br />

next secti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> this paper, <str<strong>on</strong>g>the</str<strong>on</strong>g> focus will be at examining how technology has been growing and how it<br />

has affected instructors and <str<strong>on</strong>g>the</str<strong>on</strong>g>ir need to update <str<strong>on</strong>g>the</str<strong>on</strong>g>ir skills.<br />

As more technology has become available in many parts <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> globe, a new type <str<strong>on</strong>g>of</str<strong>on</strong>g> student<br />

populati<strong>on</strong> has emerged. The traditi<strong>on</strong>al student image <str<strong>on</strong>g>of</str<strong>on</strong>g> higher learning has been somewhat limited<br />

in many countries, but given <str<strong>on</strong>g>the</str<strong>on</strong>g> impact <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Internet, this traditi<strong>on</strong>al “student body” has changed to<br />

<strong>on</strong>line communities. In <str<strong>on</strong>g>the</str<strong>on</strong>g> field <str<strong>on</strong>g>of</str<strong>on</strong>g> business and management, educators have recognized <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

demographical changes <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> student populati<strong>on</strong>. As a result, <str<strong>on</strong>g>the</str<strong>on</strong>g>y have been reaching out to<br />

external c<strong>on</strong>tributors, leaders in <str<strong>on</strong>g>the</str<strong>on</strong>g> various business industries, as experts <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir curriculum<br />

committees to <str<strong>on</strong>g>of</str<strong>on</strong>g>fer insights as to what <str<strong>on</strong>g>the</str<strong>on</strong>g>y are seeking in new employees. In particular, <str<strong>on</strong>g>the</str<strong>on</strong>g>y are<br />

forming <str<strong>on</strong>g>the</str<strong>on</strong>g>ir own community <str<strong>on</strong>g>of</str<strong>on</strong>g> practice or ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r a network <str<strong>on</strong>g>of</str<strong>on</strong>g> practice, which will be later discussed<br />

in this paper.<br />

5. Changing world view and examinati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> learning and technological<br />

implicati<strong>on</strong>s<br />

As technology has provided a powerful infrastructure, <str<strong>on</strong>g>the</str<strong>on</strong>g> emerging technologies have allowed<br />

educati<strong>on</strong>al instituti<strong>on</strong>s, educators, and students to provide educati<strong>on</strong> <strong>on</strong> a much higher playing field –<br />

in a virtual learning envir<strong>on</strong>ment. C<strong>on</strong>sequently, <str<strong>on</strong>g>the</str<strong>on</strong>g> business world has also worked with technology<br />

in this venture to help assist educati<strong>on</strong>al instituti<strong>on</strong>s in becoming more modern and adaptive for<br />

change. As a result, <str<strong>on</strong>g>the</str<strong>on</strong>g>se changes <strong>on</strong>ly signify to <str<strong>on</strong>g>the</str<strong>on</strong>g> educati<strong>on</strong>al and learning communities that<br />

technology recognizes a need for change – but do we, as educators, recognize <str<strong>on</strong>g>the</str<strong>on</strong>g> need for change<br />

completely? Thus, many educati<strong>on</strong>al instituti<strong>on</strong>s, as well as <str<strong>on</strong>g>the</str<strong>on</strong>g> business world, are focusing <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

learning process and its impact <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir organizati<strong>on</strong>al structure and employees.<br />

While <strong>on</strong>line learning has been focused more <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> academic setting, many companies are learning<br />

that <strong>on</strong>line learning has many benefits in <str<strong>on</strong>g>the</str<strong>on</strong>g> corporate/business envir<strong>on</strong>ments. Thus, many<br />

companies and organizati<strong>on</strong>s are focusing <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> “learning” element <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir employees’ daily work<br />

lives, as well as helping to build <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge management with a c<strong>on</strong>centrati<strong>on</strong> <strong>on</strong> helping <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong> learn from previous and current experiences. Thomps<strong>on</strong> (1995) stated that<br />

“organizati<strong>on</strong>al learning involves <str<strong>on</strong>g>the</str<strong>on</strong>g> acquisiti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> new informati<strong>on</strong> and <str<strong>on</strong>g>the</str<strong>on</strong>g> ability to analyze that<br />

informati<strong>on</strong> creatively, learn from it, and apply that learning in useful ways.” (p. 95). As organizati<strong>on</strong>s<br />

realize that <str<strong>on</strong>g>the</str<strong>on</strong>g>re is a need to “capture” and “utilize” this type <str<strong>on</strong>g>of</str<strong>on</strong>g> learning, <str<strong>on</strong>g>the</str<strong>on</strong>g>y also realize <str<strong>on</strong>g>the</str<strong>on</strong>g> need for<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>, as a whole, to c<strong>on</strong>centrate <strong>on</strong> building up this learning element to include every<strong>on</strong>e<br />

in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir respective organizati<strong>on</strong>, as well as setting up informal and formal learning center or circles.<br />

While organizati<strong>on</strong>s and communities view <str<strong>on</strong>g>the</str<strong>on</strong>g> impact <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>on</strong>line learning in <str<strong>on</strong>g>the</str<strong>on</strong>g> U.S., we also have to<br />

look at how type <str<strong>on</strong>g>of</str<strong>on</strong>g> learning is impacting <str<strong>on</strong>g>the</str<strong>on</strong>g> world and our global capital.<br />

As a result, more European companies have taken a more c<strong>on</strong>centrated effort towards examining<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>ir <strong>Intellectual</strong> Capital in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> a series <str<strong>on</strong>g>of</str<strong>on</strong>g> questi<strong>on</strong>s, which c<strong>on</strong>stitutes what is called <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

<strong>Intellectual</strong> Capital Summary (ICS). According to InCaS (2010), “An <strong>Intellectual</strong> Capital Statement<br />

(hereafter referred to as ICS) is a strategic management instrument for assessing and developing <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

<strong>Intellectual</strong> Capital (IC) <str<strong>on</strong>g>of</str<strong>on</strong>g> an organisati<strong>on</strong>. It shows how <strong>Intellectual</strong> Capital is linked to corporate<br />

goals, business processes and <str<strong>on</strong>g>the</str<strong>on</strong>g> business success <str<strong>on</strong>g>of</str<strong>on</strong>g> an organizati<strong>on</strong> using indicators to measure<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>se elements” (p. 7). Which leads us to <str<strong>on</strong>g>the</str<strong>on</strong>g> next step – how do we create an <strong>Intellectual</strong> Capital<br />

Statement for a company – especially for an <strong>on</strong>line learning instituti<strong>on</strong>? InCaS (2010) <str<strong>on</strong>g>of</str<strong>on</strong>g>fers <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

following guidance:<br />

Helps you determine strengths and weaknesses <str<strong>on</strong>g>of</str<strong>on</strong>g> strategic IC factors (diagnosis)<br />

Prioritises improvement opportunities with <str<strong>on</strong>g>the</str<strong>on</strong>g> highest impact (decisi<strong>on</strong> support)<br />

Supports <str<strong>on</strong>g>the</str<strong>on</strong>g> implementati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> acti<strong>on</strong>s for organizati<strong>on</strong>al development (optimisati<strong>on</strong> and<br />

innovati<strong>on</strong>)<br />

Enhances transparency and <str<strong>on</strong>g>the</str<strong>on</strong>g> involvement <str<strong>on</strong>g>of</str<strong>on</strong>g> employees (internal communicati<strong>on</strong>)<br />

Diminishes strategic risks and c<strong>on</strong>trols <str<strong>on</strong>g>the</str<strong>on</strong>g> success <str<strong>on</strong>g>of</str<strong>on</strong>g> acti<strong>on</strong>s (m<strong>on</strong>itoring)<br />

Facilitates <str<strong>on</strong>g>the</str<strong>on</strong>g> communicati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> corporate value towards stakeholders (reporting) (p. 8).<br />

As we look at <str<strong>on</strong>g>the</str<strong>on</strong>g>se areas, we are now able to focus <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> relevance <str<strong>on</strong>g>of</str<strong>on</strong>g> and impact <str<strong>on</strong>g>of</str<strong>on</strong>g> communities<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> practices in <str<strong>on</strong>g>the</str<strong>on</strong>g> creati<strong>on</strong>, development and maintenance <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge management within groups,<br />

organizati<strong>on</strong>s, and similar organizati<strong>on</strong>s and organizati<strong>on</strong>s.<br />

78

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