27.06.2013 Views

Proceedings of the 8th International Conference on Intellectual ...

Proceedings of the 8th International Conference on Intellectual ...

Proceedings of the 8th International Conference on Intellectual ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Ya-Hui Ling<br />

acti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> competitors and customers (Miller and Friesen, 1983; Dess and Beard, 1984; Juma, 2005).<br />

Sample questi<strong>on</strong>s include “a larger number <str<strong>on</strong>g>of</str<strong>on</strong>g> competitors in this industry”, “high speed <str<strong>on</strong>g>of</str<strong>on</strong>g> new<br />

product/service launching”, “short product (service) life cycle”, etc..<br />

3.2 Sampling procedure and sample pr<str<strong>on</strong>g>of</str<strong>on</strong>g>ile<br />

Sample was selected from <str<strong>on</strong>g>the</str<strong>on</strong>g> Taiwanese top 1,000 companies list published. Following Gergory,<br />

Lumpkin, and Covin’s (1995, 1997) studies, we adopted a type <str<strong>on</strong>g>of</str<strong>on</strong>g> purposive sampling used in<br />

exploratory research in which <str<strong>on</strong>g>the</str<strong>on</strong>g> researcher selects a sample to meet specific criteria (Emory and<br />

Cooper, 1991; Kerlinger, 1986). The selecti<strong>on</strong> criteria were companies located in Taiwan, but<br />

competing globally. As a result, <strong>on</strong>ly those with foreign subsidiaries were included in our<br />

questi<strong>on</strong>naire-mailing list. A broad group <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>s and industries were included in our study to<br />

increase <str<strong>on</strong>g>the</str<strong>on</strong>g> generalizability <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> findings. Altoge<str<strong>on</strong>g>the</str<strong>on</strong>g>r 324 firms took part in <str<strong>on</strong>g>the</str<strong>on</strong>g> study.<br />

4. Analyses and results<br />

4.1 C<strong>on</strong>firmative factor analyses<br />

C<strong>on</strong>firmative factor analyses were first c<strong>on</strong>ducted to determine <str<strong>on</strong>g>the</str<strong>on</strong>g> proper dimensi<strong>on</strong>s for <str<strong>on</strong>g>the</str<strong>on</strong>g> IC, and<br />

global initiatives instrument. A c<strong>on</strong>firmatory factor model <str<strong>on</strong>g>of</str<strong>on</strong>g> IC was first obtained using AMOS 7.0.<br />

Results from this approach revealed that <str<strong>on</strong>g>the</str<strong>on</strong>g> overall model provided a good fit to <str<strong>on</strong>g>the</str<strong>on</strong>g> data (χ2/df =<br />

1.267, RMSEA = 0.040, NFI = 0.925, CFI = 0.983; RFI = 0.899; IFI = 0.983; TLI = 0.977). It is<br />

c<strong>on</strong>firmed that IC can be separated into three dimensi<strong>on</strong>s, namely, human capital (α = 0.8933),<br />

relati<strong>on</strong>al capital (α = 0.8097), and structural capital (α = 0.8806). After that, ano<str<strong>on</strong>g>the</str<strong>on</strong>g>r c<strong>on</strong>firmatory<br />

factor model <str<strong>on</strong>g>of</str<strong>on</strong>g> global initiatives was obtained, and <str<strong>on</strong>g>the</str<strong>on</strong>g> results also indicate a good fit to <str<strong>on</strong>g>the</str<strong>on</strong>g> data (χ2 =<br />

116.652, df = 55, χ2/df = 2.121, RMSEA = 0.082, NFI = 0.913, CFI = 0.951; RFI = 0.876; IFI = 0.952;<br />

TLI = 0.931). It is c<strong>on</strong>firmed that global initiatives can be separated into two dimensi<strong>on</strong>s, i.e. global<br />

marketing (α = 0.8334) and global innovati<strong>on</strong> (α = 0.8775). The reliability <str<strong>on</strong>g>of</str<strong>on</strong>g> financial performance (α =<br />

0.9535) and envir<strong>on</strong>mental dynamism (α = 0.7860) are also acceptable.<br />

4.2 SEM analyses<br />

Several SEM models were <str<strong>on</strong>g>the</str<strong>on</strong>g>n depicted to investigate <str<strong>on</strong>g>the</str<strong>on</strong>g> influence <str<strong>on</strong>g>of</str<strong>on</strong>g> IC and its complementary<br />

effect <strong>on</strong> global performance (model 1) and <str<strong>on</strong>g>the</str<strong>on</strong>g> moderating effect <str<strong>on</strong>g>of</str<strong>on</strong>g> business envir<strong>on</strong>ment (model 2<br />

and model 3). Given that looking independently at any <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> subcategories most certainly results<br />

in an incomplete account <str<strong>on</strong>g>of</str<strong>on</strong>g> an organizati<strong>on</strong>’s IC, in <str<strong>on</strong>g>the</str<strong>on</strong>g> following analyses, IC will be depicted as a<br />

latent variable comprised <str<strong>on</strong>g>of</str<strong>on</strong>g> human capital, relati<strong>on</strong>al capital, and structural capital. The<br />

complementary effect was estimated with three two-way interacti<strong>on</strong> effects (human capital*relati<strong>on</strong>al<br />

capital, human capital*structural capital, and relati<strong>on</strong>al capital*structural capital). Table 1 shows <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

model fit and standardized path coefficients <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> 3 SEM models, and some interesting findings are<br />

revealed as follows.<br />

Table 1: The influence <str<strong>on</strong>g>of</str<strong>on</strong>g> IC and its complementarity <strong>on</strong> global initiatives (standardized path<br />

coefficients)<br />

IC<br />

→ Global innovati<strong>on</strong><br />

Model 1: all samples<br />

N=324<br />

Model 2: firms operating<br />

in low dynamic c<strong>on</strong>text<br />

N=177<br />

Model 3: firms operating<br />

in high dynamic c<strong>on</strong>text<br />

N=146<br />

3.36*** 0.81 0.17**<br />

IC→ Global marketing 3.55*** 0.14** 0.10<br />

IC complementarity<br />

→ Global innovati<strong>on</strong><br />

IC complementarity →<br />

Global marketing<br />

-2.73*** 0.30** 0.52***<br />

-2.93*** 0.39*** 0.50***<br />

347

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!