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Proceedings of the 8th International Conference on Intellectual ...

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Le<strong>on</strong>ard Barnett and Edward Carter<br />

development and innovati<strong>on</strong> must account for <str<strong>on</strong>g>the</str<strong>on</strong>g> specific cultural characteristics <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> countries and<br />

regi<strong>on</strong>s in which applicati<strong>on</strong>s are to be deployed. This should follow a thorough cultural assessment<br />

which enables knowledge pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>als to adapt KM systems to local populati<strong>on</strong>s in an interculturally<br />

competent fashi<strong>on</strong>.<br />

Similar research is planned with customers and staff. Am<strong>on</strong>g future opportunities, study is required to<br />

clearly specify how an interculturally competent KM system would vary from traditi<strong>on</strong>al systems, how<br />

cultural dilemmas can be more effectively rec<strong>on</strong>ciled, e.g. staff’s reluctance to assume top positi<strong>on</strong>s,<br />

and, <strong>on</strong> a lighter note, <str<strong>on</strong>g>the</str<strong>on</strong>g> behavioral, KM and marketing aspects <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> ‘Thai smile.’<br />

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