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Proceedings of the 8th International Conference on Intellectual ...

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Bey<strong>on</strong>d KM: The Management <str<strong>on</strong>g>of</str<strong>on</strong>g> BA in Knowing<br />

Organizati<strong>on</strong>s<br />

Rivadávia Correa Drumm<strong>on</strong>d de Alvarenga Neto<br />

Fundação Dom Cabral (FDC), Brazil<br />

rivadavia@fdc.org.br<br />

Abstract: This paper investigates and analyses <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> ba – or enabling c<strong>on</strong>text - in <str<strong>on</strong>g>the</str<strong>on</strong>g> fields <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

informati<strong>on</strong> science, management/business and informati<strong>on</strong> systems literature in order to understand its<br />

c<strong>on</strong>ceptual evoluti<strong>on</strong>, discussi<strong>on</strong>s, applicati<strong>on</strong>s and expansi<strong>on</strong> since its introducti<strong>on</strong> in 1998 by N<strong>on</strong>aka et al. The<br />

qualitative methodology is bibliographic and comprises – am<strong>on</strong>g o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs - <str<strong>on</strong>g>the</str<strong>on</strong>g> methods <str<strong>on</strong>g>of</str<strong>on</strong>g> citati<strong>on</strong> analysis and<br />

c<strong>on</strong>tent analysis. Data analysis c<strong>on</strong>sisted <str<strong>on</strong>g>of</str<strong>on</strong>g> three flows <str<strong>on</strong>g>of</str<strong>on</strong>g> activities: data reducti<strong>on</strong>, data displays (c<strong>on</strong>ceptual<br />

maps) and c<strong>on</strong>clusi<strong>on</strong> drawing/verificati<strong>on</strong>. The results point out to <str<strong>on</strong>g>the</str<strong>on</strong>g> identificati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> four major groups <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

enabling c<strong>on</strong>diti<strong>on</strong>s – social/behavioral, cognitive/epistemic, informati<strong>on</strong>al and business/managerial - which can<br />

be singly or freely combined into different knowledge processes – creati<strong>on</strong>, sharing/transfer and use – occurring<br />

in different levels <str<strong>on</strong>g>of</str<strong>on</strong>g> interacti<strong>on</strong>s – individual, group, organizati<strong>on</strong>al, inter-organizati<strong>on</strong>al. The c<strong>on</strong>clusi<strong>on</strong>s suggest<br />

that <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> ba and its underlying c<strong>on</strong>cepts are indeed sine qua n<strong>on</strong> c<strong>on</strong>diti<strong>on</strong>s for organizati<strong>on</strong>al<br />

knowledge creati<strong>on</strong> and innovati<strong>on</strong> processes, though ba is still both <str<strong>on</strong>g>the</str<strong>on</strong>g>oretically and empirically under-explored.<br />

Keywords: knowledge management; enabling c<strong>on</strong>text; ba; enabling c<strong>on</strong>diti<strong>on</strong>s<br />

1. Introducti<strong>on</strong><br />

Knowledge creati<strong>on</strong> is a fragile organizati<strong>on</strong>al process, particularly towards <str<strong>on</strong>g>the</str<strong>on</strong>g> nature <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

itself: fluid, dynamic, intangible, tacit and explicit, embodied in individual and groups, socially<br />

c<strong>on</strong>structed, and c<strong>on</strong>strained by individual and organizati<strong>on</strong>al barriers (v<strong>on</strong> Krogh et al.1997,2000). In<br />

this paper, knowledge is approached through a c<strong>on</strong>structi<strong>on</strong>ist perspective, as human cogniti<strong>on</strong> is not<br />

an act <str<strong>on</strong>g>of</str<strong>on</strong>g> representati<strong>on</strong> and not just a machine for informati<strong>on</strong> processing and logical reas<strong>on</strong>ing. In<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>structi<strong>on</strong>ist perspective, cogniti<strong>on</strong> is an act <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>structi<strong>on</strong> and creati<strong>on</strong> (Maturana and<br />

Varela,1987), as well as knowledge is tacit, explicit and cultural (Choo,1998).<br />

Organizati<strong>on</strong>al knowledge creati<strong>on</strong> is generally associated with Knowledge Management (KM), which<br />

is a c<strong>on</strong>troversial, complex and multifaceted subject. In spite <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> fact that <str<strong>on</strong>g>the</str<strong>on</strong>g> term (KM) is not yet<br />

stable, <str<strong>on</strong>g>the</str<strong>on</strong>g>re’s been a growing interest worldwide within <str<strong>on</strong>g>the</str<strong>on</strong>g> past two decades - from academics to<br />

practiti<strong>on</strong>ers - in <str<strong>on</strong>g>the</str<strong>on</strong>g> management <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>al knowledge and its related topics, such as<br />

“organizati<strong>on</strong>al epistemology” (Tsoukas,2005), “knowledge creati<strong>on</strong> processes” (Choo,1998),<br />

“knowledge-based <str<strong>on</strong>g>the</str<strong>on</strong>g>ory <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> firm” (N<strong>on</strong>aka et al.,2006), “enabling c<strong>on</strong>text and c<strong>on</strong>diti<strong>on</strong>s” (v<strong>on</strong><br />

Krogh et al., 2000)”, “knowledge types” (Blackler, 1995), “knowledge assets” (Boisot, 1998) and<br />

“knowledge tax<strong>on</strong>omies” (Alavi and Leidner, 2001), am<strong>on</strong>g o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs.<br />

In our studies within <str<strong>on</strong>g>the</str<strong>on</strong>g> last ten years, c<strong>on</strong>cerning <str<strong>on</strong>g>the</str<strong>on</strong>g> management <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge in world-class<br />

organizati<strong>on</strong>s, similar topics and approaches have been discussed, but above all, we’ve stressed out<br />

three main c<strong>on</strong>cerns: (i) a l<strong>on</strong>g standing misinterpretati<strong>on</strong> that c<strong>on</strong>siders knowledge management and<br />

informati<strong>on</strong> management (IM) as syn<strong>on</strong>yms. We shall call this “informati<strong>on</strong> reducti<strong>on</strong>ism”, as <str<strong>on</strong>g>the</str<strong>on</strong>g> “map<br />

is not <str<strong>on</strong>g>the</str<strong>on</strong>g> territory” (Tsoukas, 2005). IM is just <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> comp<strong>on</strong>ents <str<strong>on</strong>g>of</str<strong>on</strong>g> KM, as KM also incorporates<br />

c<strong>on</strong>cerns as to <str<strong>on</strong>g>the</str<strong>on</strong>g> creati<strong>on</strong>, sharing and enabling c<strong>on</strong>text/c<strong>on</strong>diti<strong>on</strong>s for organizati<strong>on</strong>al knowledge<br />

creati<strong>on</strong>; (ii) a l<strong>on</strong>g overlooked topic in <str<strong>on</strong>g>the</str<strong>on</strong>g> KM literature: KM implementati<strong>on</strong> processes (Alvarenga<br />

Neto et al.,2009); and finally (iii) an empirically under-explored c<strong>on</strong>cept: “<str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> ba” or<br />

“enabling c<strong>on</strong>text”, <str<strong>on</strong>g>the</str<strong>on</strong>g> <strong>on</strong>tological platform for knowledge creati<strong>on</strong>.<br />

As we have addressed <str<strong>on</strong>g>the</str<strong>on</strong>g>se first two c<strong>on</strong>cerns in different publicati<strong>on</strong>s within <str<strong>on</strong>g>the</str<strong>on</strong>g> past decade, we<br />

have decided to move <strong>on</strong> and thoroughly examine/discuss <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> ba or <str<strong>on</strong>g>the</str<strong>on</strong>g> enabling c<strong>on</strong>text<br />

for organizati<strong>on</strong>al knowledge creati<strong>on</strong>. To justify our decisi<strong>on</strong>, we argue that <str<strong>on</strong>g>the</str<strong>on</strong>g> literature c<strong>on</strong>cerning<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>se specific topics is scarce, not publicized in mainstream business or informati<strong>on</strong> science journals<br />

– with a few excepti<strong>on</strong>s - and not regarded as academically relevant through <str<strong>on</strong>g>the</str<strong>on</strong>g> use <str<strong>on</strong>g>of</str<strong>on</strong>g> bibliometric<br />

methods, such as citati<strong>on</strong> analysis. There is also a knowing-doing gap c<strong>on</strong>cerning a process that is<br />

highly embedded and firm-specific.<br />

Therefore, our main objective in this paper is to investigate and analyze <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> ba – or<br />

enabling c<strong>on</strong>text - in <str<strong>on</strong>g>the</str<strong>on</strong>g> fields <str<strong>on</strong>g>of</str<strong>on</strong>g> informati<strong>on</strong> science, management/business and informati<strong>on</strong> systems<br />

literature in order to understand its c<strong>on</strong>ceptual evoluti<strong>on</strong> (if any), discussi<strong>on</strong>s, applicati<strong>on</strong>s and<br />

20

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