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Proceedings of the 8th International Conference on Intellectual ...

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4. Implicati<strong>on</strong>s<br />

Lorne Booker et al.<br />

The overall goal <str<strong>on</strong>g>of</str<strong>on</strong>g> this study was to understand how academic research influences <str<strong>on</strong>g>the</str<strong>on</strong>g> state <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

practice in <str<strong>on</strong>g>the</str<strong>on</strong>g> field <str<strong>on</strong>g>of</str<strong>on</strong>g> business valuati<strong>on</strong>. The role <str<strong>on</strong>g>of</str<strong>on</strong>g> direct and indirect knowledge transfer<br />

approaches was investigated by identifying <str<strong>on</strong>g>the</str<strong>on</strong>g> channels through which academic knowledge reaches<br />

CBVs. The utility <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge market perspective in examining <str<strong>on</strong>g>the</str<strong>on</strong>g> relevance problem was<br />

evaluated. For this, 15 semi-structured interviews with CBVs were c<strong>on</strong>ducted. The following<br />

implicati<strong>on</strong>s are <str<strong>on</strong>g>of</str<strong>on</strong>g>fered:<br />

Implicati<strong>on</strong> 1: Academic research <strong>on</strong> business valuati<strong>on</strong> is relevant to <str<strong>on</strong>g>the</str<strong>on</strong>g> needs <str<strong>on</strong>g>of</str<strong>on</strong>g> practiti<strong>on</strong>ers.<br />

Business valuati<strong>on</strong> pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>als are aware <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> academic findings and make use <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>m in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir<br />

practice. They are familiar with <str<strong>on</strong>g>the</str<strong>on</strong>g> major scholars in <str<strong>on</strong>g>the</str<strong>on</strong>g> field. Despite some difficulty in accessing<br />

peer-reviewed articles and comprehending <str<strong>on</strong>g>the</str<strong>on</strong>g>ir c<strong>on</strong>tent, most CBVs benefit from scientific research in<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>ir domain.<br />

Implicati<strong>on</strong> 2: The overall knowledge market for business research is not a single homogeneous<br />

body. Instead, <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge market c<strong>on</strong>sists <str<strong>on</strong>g>of</str<strong>on</strong>g> two discrete markets: practiti<strong>on</strong>er and academic.<br />

They dramatically differ in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir objective, type <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge, and clientele. Surprisingly,<br />

business valuati<strong>on</strong> practiti<strong>on</strong>ers are engaged in codifying and communicating <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge to <str<strong>on</strong>g>the</str<strong>on</strong>g>ir<br />

colleagues.<br />

Implicati<strong>on</strong> 3. The indirect knowledge distributi<strong>on</strong> channel plays a key role. Scholarly knowledge<br />

reaches business valuati<strong>on</strong> pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>als through direct and indirect knowledge disseminati<strong>on</strong><br />

channels. However, practiti<strong>on</strong>ers obtain most <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge by means <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> indirect knowledge<br />

disseminati<strong>on</strong> method.<br />

Implicati<strong>on</strong> 4: Knowledge translati<strong>on</strong> mechanisms play <str<strong>on</strong>g>the</str<strong>on</strong>g> role <str<strong>on</strong>g>of</str<strong>on</strong>g> market intermediaries. The inability<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> scholarly knowledge to directly reach industry pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>als results in academic knowledge market<br />

failure. In this case, <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge translati<strong>on</strong> mechanisms play a key role as intermediaries that<br />

correct this imperfecti<strong>on</strong>. When an existing market cannot meet customer demand, a new market and<br />

new intermediaries emerge and modify <str<strong>on</strong>g>the</str<strong>on</strong>g> supply chain.<br />

Implicati<strong>on</strong> 5: Academics should not change <str<strong>on</strong>g>the</str<strong>on</strong>g> manner in which <str<strong>on</strong>g>the</str<strong>on</strong>g>y publish scholarly articles.<br />

Business pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>als believe that researchers following a strict scientific format for a reas<strong>on</strong>, and<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>y do not ask academics to change <str<strong>on</strong>g>the</str<strong>on</strong>g>ir methods. Instead, <str<strong>on</strong>g>the</str<strong>on</strong>g>y prefer accessing scientific findings<br />

through <str<strong>on</strong>g>the</str<strong>on</strong>g> practiti<strong>on</strong>er knowledge market. The soluti<strong>on</strong> to <str<strong>on</strong>g>the</str<strong>on</strong>g> academic research relevance problem<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>refore resides in having a healthy, effective and efficient practiti<strong>on</strong>er knowledge market.<br />

Implicati<strong>on</strong> 6: The knowledge market perspective provides a useful approach to <str<strong>on</strong>g>the</str<strong>on</strong>g> study <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

academic relevance. In this project, <str<strong>on</strong>g>the</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ory <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge markets was adapted to investigate <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

existing knowledge distributi<strong>on</strong> channels. In <str<strong>on</strong>g>the</str<strong>on</strong>g> result, <str<strong>on</strong>g>the</str<strong>on</strong>g> framework explicating knowledge<br />

distributi<strong>on</strong> processes was c<strong>on</strong>structed, and a number <str<strong>on</strong>g>of</str<strong>on</strong>g> novel, unexpected findings emerged.<br />

Therefore, <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge market perspective is recommended as a fruitful approach to fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r<br />

investigate <str<strong>on</strong>g>the</str<strong>on</strong>g> relevance issue.<br />

Acknowledgements<br />

This study is kindly supported by a research grant from <str<strong>on</strong>g>the</str<strong>on</strong>g> AIC Institute for Strategic Business<br />

Studies, McMaster University and <str<strong>on</strong>g>the</str<strong>on</strong>g> grant 864-07-0181 from <str<strong>on</strong>g>the</str<strong>on</strong>g> Social Sciences and Humanities<br />

Research Council <str<strong>on</strong>g>of</str<strong>on</strong>g> Canada (SSHRC). Sincere thanks go to <str<strong>on</strong>g>the</str<strong>on</strong>g> attendees <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> seminar <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

relevance <str<strong>on</strong>g>of</str<strong>on</strong>g> KM scholarly research held <strong>on</strong> November 25, 2010 at M<strong>on</strong>ash University – Caulfield,<br />

Australia who provided very valuable insights <strong>on</strong> this project.<br />

References<br />

Ankers, P. and Brennan, R. (2002) "Managerial Relevance in Academic Research: An Exploratory Study",<br />

Marketing Intelligence & Planning, Vol 20, No. 1, pp 15-21.<br />

Bakos, Y. (1998) "The Emerging Role <str<strong>on</strong>g>of</str<strong>on</strong>g> Electr<strong>on</strong>ic Marketplaces <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> Internet", Communicati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> ACM,<br />

Vol 41, No. 8, pp 35-42.<br />

Bolt<strong>on</strong>, M. and Stolcis, G. (2003) "Ties that do not Bind: Musings <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> Specious Relevance <str<strong>on</strong>g>of</str<strong>on</strong>g> Academic<br />

Research", Public Administrati<strong>on</strong> Review, Vol 63, No. 5, pp 626-630.<br />

Breu, K. and Peppard, J. (2003) "Useful Knowledge for Informati<strong>on</strong> Systems Practice: The C<strong>on</strong>tributi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

Participatory Paradigm", Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Informati<strong>on</strong> Technology, Sep, Vol 18, No. 3, pp 177-193.<br />

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