Proceedings of the 8th International Conference on Intellectual ...

Aurilla Aurelie Bechina and Eli Hustad
active participants. This paper has discussed <strong>the</strong> encountered challenges and issues while using
social network tools for customer’s decision making. The paper presents very preliminary results due
to <strong>the</strong> limitation <strong>of</strong> <strong>the</strong> study. The sample is quite small with only 15 people interviewed; thus this has
generated some limitations and weakness in <strong>the</strong> finding. The qualitative approach produced limited
results <strong>the</strong> determined factors are only propositions that need to be fur<strong>the</strong>r investigated. Therefore,
we aims at a later stage to design a survey that will be send out to hundred <strong>of</strong> people. The
quantitative approach will <strong>the</strong>n be used to seek empirical support for <strong>the</strong> determined research
hypo<strong>the</strong>ses.
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