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Proceedings of the 8th International Conference on Intellectual ...

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Palmira Juceviciene and Vyda Mozuriuniene<br />

At <str<strong>on</strong>g>the</str<strong>on</strong>g> moment, Company X has reached <str<strong>on</strong>g>the</str<strong>on</strong>g> third stage <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> multinati<strong>on</strong>al company development.<br />

At this stage, all <str<strong>on</strong>g>the</str<strong>on</strong>g> subsidiaries and headquarters are a part <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> interrelated network. Such an<br />

organizati<strong>on</strong>, according to Chini (2004), has its units <str<strong>on</strong>g>of</str<strong>on</strong>g> unique resources, skills, capacities, and<br />

knowledge. Therefore, <str<strong>on</strong>g>the</str<strong>on</strong>g> head <str<strong>on</strong>g>of</str<strong>on</strong>g>fice does not necessarily have to play a dominating role in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

company, <str<strong>on</strong>g>the</str<strong>on</strong>g>reby increasing company’s possibilities to be flexible in reacting to market changes, and<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>venti<strong>on</strong>al hierarchic management structure is replaced by hypertext management.<br />

The company cares about its employees, respects and values both young and senior employees. It<br />

provides good c<strong>on</strong>diti<strong>on</strong>s to work and relax in all <str<strong>on</strong>g>the</str<strong>on</strong>g> outlets. Special attenti<strong>on</strong> is given to <str<strong>on</strong>g>the</str<strong>on</strong>g> selecti<strong>on</strong><br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> new employees and staff development. The competence management process is in place,<br />

coordinated by <str<strong>on</strong>g>the</str<strong>on</strong>g> HR unit in Finnish headquarters. The employees <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> subsidiaries also learn<br />

within <str<strong>on</strong>g>the</str<strong>on</strong>g>ir companies and outside.<br />

4.2 Analysis <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> empirical research data<br />

The empirical research data will be used to answer <str<strong>on</strong>g>the</str<strong>on</strong>g> following questi<strong>on</strong>s: is organizati<strong>on</strong>al knowing<br />

always sufficient to successfully perform work at an organizati<strong>on</strong>? What type <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge is mainly<br />

possessed by employees? What type <str<strong>on</strong>g>of</str<strong>on</strong>g> knowing do <str<strong>on</strong>g>the</str<strong>on</strong>g> employees tend to enhance more:<br />

organizati<strong>on</strong>al, i.e. recognized as important by <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>, or informal? What type <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

(explicit or tacit) dominates in organizati<strong>on</strong>’s enhanced knowing, explicit or tacit?<br />

4.2.1 Knowledge required to successfully perform work at an organizati<strong>on</strong>: is organizati<strong>on</strong>al knowing<br />

enough?<br />

Percentage ratings (PR) are employed to analyze <str<strong>on</strong>g>the</str<strong>on</strong>g> structure <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>’s knowing (explicit and<br />

tacit knowledge <str<strong>on</strong>g>of</str<strong>on</strong>g> individual, group, and <str<strong>on</strong>g>the</str<strong>on</strong>g> entire organizati<strong>on</strong>’s levels) at <str<strong>on</strong>g>the</str<strong>on</strong>g> subsidiaries in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

Baltic States.<br />

The employees <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> analyzed Company X subsidiaries in Lithuania (LV), Latvia (LT), and Est<strong>on</strong>ia<br />

(EE) need to possess ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r extensive organizati<strong>on</strong>al knowing <strong>on</strong> an individual level required to<br />

successfully carry out <str<strong>on</strong>g>the</str<strong>on</strong>g> work (see Figure 1; in this and <str<strong>on</strong>g>the</str<strong>on</strong>g> following figures, <str<strong>on</strong>g>the</str<strong>on</strong>g> word “knowledge”<br />

means explicit and tacit knowledge): up to 34 percent in Lithuania, up to 27.8 percent in Latvia, and<br />

up to 28.4 percent in Est<strong>on</strong>ia. The employees in all <str<strong>on</strong>g>the</str<strong>on</strong>g> three countries admit that this knowledge is<br />

needed most, compared to <str<strong>on</strong>g>the</str<strong>on</strong>g> need for o<str<strong>on</strong>g>the</str<strong>on</strong>g>r types <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge.<br />

Figure 1: Organizati<strong>on</strong>‘s knowing (by different levels) needed to acomplish work successfully in<br />

subsidiary <str<strong>on</strong>g>of</str<strong>on</strong>g> Company X (in percent)<br />

The subsidiaries recognize <str<strong>on</strong>g>the</str<strong>on</strong>g> following knowledge in <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>al knowing structure as <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

most needed: knowledge at an individual level ranks highest, <str<strong>on</strong>g>the</str<strong>on</strong>g> need for knowledge at a group level<br />

is lower, and <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge at <str<strong>on</strong>g>the</str<strong>on</strong>g> entire organizati<strong>on</strong>’s level is <str<strong>on</strong>g>the</str<strong>on</strong>g> least.<br />

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