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Proceedings of the 8th International Conference on Intellectual ...

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Palmira Juceviciene and Vyda Mozuriuniene<br />

The empirical research that relates to organizati<strong>on</strong>’s knowing is a complex research which requires<br />

much time and effort from researchers and informants. Therefore, <str<strong>on</strong>g>the</str<strong>on</strong>g> scope <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> research was<br />

limited to subsidiaries in Lithuania, Latvia, and Est<strong>on</strong>ia.<br />

The best method to analyze knowledge is an interview. However, <str<strong>on</strong>g>the</str<strong>on</strong>g> applicati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> this method<br />

requires a lot <str<strong>on</strong>g>of</str<strong>on</strong>g> resources, and in many cases it creates difficulties for researchers. The problem can<br />

be solved by optimized research <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>’s knowing, which allows a written survey <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

company’s employees. In such a case, <str<strong>on</strong>g>the</str<strong>on</strong>g> requirement is that <str<strong>on</strong>g>the</str<strong>on</strong>g> employees have to be competent<br />

and resp<strong>on</strong>sible in evaluating <str<strong>on</strong>g>the</str<strong>on</strong>g>ir own knowledge and its creati<strong>on</strong>. Therefore, a case study was<br />

supplemented by developmental research. It is known that during <str<strong>on</strong>g>the</str<strong>on</strong>g> survey employees acquire extra<br />

competence in knowledge evaluating.<br />

Optimized research c<strong>on</strong>sists <str<strong>on</strong>g>of</str<strong>on</strong>g> four stages: 1. A multinati<strong>on</strong>al company is analysed as <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>text <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

organizati<strong>on</strong>’s knowing (methods: document analysis, observati<strong>on</strong>). 2. Discussi<strong>on</strong>s with <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

employees, who participate in <str<strong>on</strong>g>the</str<strong>on</strong>g> empirical research, are carried out to develop <str<strong>on</strong>g>the</str<strong>on</strong>g> necessary<br />

competences <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir own knowledge evaluati<strong>on</strong>. 3. A written questi<strong>on</strong>naire is submitted to<br />

knowledge workers <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> selected subsidiaries. 4. The data is processed, analysed, and interpreted.<br />

The questi<strong>on</strong>naire has been c<strong>on</strong>structed <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> basis <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>’s knowing characteristics,<br />

determined in <str<strong>on</strong>g>the</str<strong>on</strong>g> first part <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> article.<br />

The questi<strong>on</strong>s in <str<strong>on</strong>g>the</str<strong>on</strong>g> first secti<strong>on</strong> aim at revealing <str<strong>on</strong>g>the</str<strong>on</strong>g> data, based <strong>on</strong> organizati<strong>on</strong>’s knowing. As<br />

organizati<strong>on</strong>’s knowing is always its employees’ knowledge, <str<strong>on</strong>g>the</str<strong>on</strong>g> informants are asked to indicate: a)<br />

which knowledge and how much <str<strong>on</strong>g>of</str<strong>on</strong>g> it <str<strong>on</strong>g>the</str<strong>on</strong>g>y need in order to be successful when performing <str<strong>on</strong>g>the</str<strong>on</strong>g>ir work (all<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> required knowledge makes up 100 percent), b) how much <str<strong>on</strong>g>of</str<strong>on</strong>g> each kind <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> required knowledge<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>y obtain (approximately, in percent). The questi<strong>on</strong>s in <str<strong>on</strong>g>the</str<strong>on</strong>g> sec<strong>on</strong>d secti<strong>on</strong> intend to define <str<strong>on</strong>g>the</str<strong>on</strong>g> type <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

knowledge, comprising organizati<strong>on</strong>’s knowing which is being enhanced by <str<strong>on</strong>g>the</str<strong>on</strong>g> employees. The<br />

questi<strong>on</strong>s in <str<strong>on</strong>g>the</str<strong>on</strong>g> third secti<strong>on</strong> intend to find out which knowledge, created by <str<strong>on</strong>g>the</str<strong>on</strong>g> employees, remains<br />

tacit (known excepti<strong>on</strong>ally to <str<strong>on</strong>g>the</str<strong>on</strong>g>m) and which is explicit.<br />

The selecti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> informants was purposive: all <str<strong>on</strong>g>the</str<strong>on</strong>g> employees engaged in knowledge-based work at<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> three Baltic subsidiaries were selected: 29 in Lithuania, 32 in Latvia, and 32 in Est<strong>on</strong>ia. Two thirds<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> informants had higher (mostly university) educati<strong>on</strong>, and <strong>on</strong>e third had sec<strong>on</strong>dary educati<strong>on</strong>.<br />

The survey participants bel<strong>on</strong>g to <str<strong>on</strong>g>the</str<strong>on</strong>g> group <str<strong>on</strong>g>of</str<strong>on</strong>g> young and middle-aged employees.<br />

Statistical Package for Social Sciences 12 s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware was used to process <str<strong>on</strong>g>the</str<strong>on</strong>g> research data. Factors<br />

determining <str<strong>on</strong>g>the</str<strong>on</strong>g> characteristics <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>’s knowing were defined through descriptive statistics<br />

and correlati<strong>on</strong> analysis.<br />

4. Company X case study: what else, in additi<strong>on</strong> to organizati<strong>on</strong>al knowing,<br />

determines successful performance <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> employees?<br />

Research findings <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> three Company X subsidiaries are reviewed in this part.<br />

4.1 Company X<br />

The researched Company X was founded in 1913 in Finland as a family business. Until 1992 it<br />

operated as a nati<strong>on</strong>al enterprise. Following successful investments in Est<strong>on</strong>ia in 1992, <str<strong>on</strong>g>the</str<strong>on</strong>g> company<br />

expanded through acquisiti<strong>on</strong>s into o<str<strong>on</strong>g>the</str<strong>on</strong>g>r countries.<br />

With multinati<strong>on</strong>al operati<strong>on</strong>s developing business in nine countries, <str<strong>on</strong>g>the</str<strong>on</strong>g> company still remains under<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> ownership <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> fourth generati<strong>on</strong> within <strong>on</strong>e family. Company’s headquarters is located in<br />

Finland, with subsidiaries in Sweden, Norway, Poland, Russia, Est<strong>on</strong>ia, Latvia, Lithuania, and<br />

Kazakhstan. Company X has declared <str<strong>on</strong>g>the</str<strong>on</strong>g> following values in its corporate philosophy: working<br />

toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r, respecting people, better than before.<br />

According to Funakava (1997), in <str<strong>on</strong>g>the</str<strong>on</strong>g> process <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir own development, multinati<strong>on</strong>al companies<br />

evolve through global cooperati<strong>on</strong> and go through four stages <str<strong>on</strong>g>of</str<strong>on</strong>g> cooperati<strong>on</strong>: 1) internati<strong>on</strong>al<br />

ethnocentric, 2) multinati<strong>on</strong>al polycentric, 3) multiregi<strong>on</strong>al regi<strong>on</strong>-centric, and 4) global geocentric.<br />

277

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