Proceedings of the 8th International Conference on Intellectual ...

Siwarit Pongsakornrungsilp
members. In <strong>the</strong> o<strong>the</strong>r words, Arwuso has inhibited <strong>the</strong> growth and strength <strong>of</strong> internal members
because senior members dominate <strong>the</strong> community. Ano<strong>the</strong>r social capital, Kreng Jai, can be found
through saving face, compromise, and we-ness. Kreng Jai may contribute to <strong>the</strong> harmonized society,
but it closes <strong>the</strong> opportunity to gain good insights or resources from different perspective. In contrast
with Arwuso, Kreng Jai is a barrier for recruiting externally new intelligent members that may reduce
<strong>the</strong> competitive advantage <strong>of</strong> community.
Both Arwuso and Kreng Jai could be viewed as <strong>the</strong> process <strong>of</strong> exercising power through ‘symbolic
violence’ and ‘miscognition’ (Bourdieu 1989). In symbolic violence, younger members have been
traditionally pressured to obey through <strong>the</strong> social capital <strong>of</strong> ‘Arwuso’ or ‘seniority’, in spite <strong>of</strong> <strong>the</strong>y have
stronger knowledge or information. Like Arwuso, different knowledge and intelligent insights have
been overshadowed through <strong>the</strong> social capital <strong>of</strong> Kreng Jai. Miscognition is defined by Bourdieu
(1989) as <strong>the</strong> misunderstanding <strong>of</strong> power from <strong>the</strong> structure <strong>of</strong> organization. It is correspond with
Holmes and Tangtongtavy (1997) that members have been dominated through <strong>the</strong> hierarchy <strong>of</strong>
society or structural means <strong>of</strong> organization, ra<strong>the</strong>r than competences and skills <strong>of</strong> members.
Therefore, it obstructs both action and also conversation among members.
The findings also contribute to <strong>the</strong> management within organization whereby management should
allow and support <strong>the</strong> social discourses in order to extend knowledge and resources within <strong>the</strong>
organization or encourage <strong>the</strong> continuous learning process among members. The argument among
community members in <strong>the</strong> particular issues should be encouraged in order to extend <strong>the</strong> resources –
knowledge and information. However, this study has conducted from <strong>the</strong> online consumer
organization which is organized through informal structure. Thus, future researches should focus on
formal organizations and different cultures, in order to generalize <strong>the</strong> findings into different contexts.
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