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Forbidden Words: Taboo and the Censoring of Language

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Sweet talking <strong>and</strong> <strong>of</strong>fensive language 49<br />

I had my last period two weeks ago than ?I had my last menstruation two<br />

weeks ago. Note also that <strong>the</strong>re is an adjective menstrual which has no<br />

felicitous counterpart derived from period: period has adnominal function<br />

in period pain, which is matched by menstrual discomfort. These different<br />

characteristics are consistent with <strong>the</strong> greater formality <strong>of</strong> <strong>the</strong> orthophemism<br />

menstruation.<br />

Alternative proper names are sometimes motivated for reasons similar to<br />

euphemism. Political change caused St Petersburg to be renamed Leningrad in<br />

1924 <strong>and</strong> <strong>the</strong>n return to its earlier name in 1991. The Gold Coast was renamed<br />

Ghana on independence in 1957. The name Papago was regarded as an<br />

outsider’s term <strong>of</strong> abuse for Native Americans, who now call <strong>the</strong>mselves <strong>the</strong><br />

Tohono O’odham. Americans use John Doe <strong>and</strong> Jane Doe in courts to protect<br />

identity, where o<strong>the</strong>r jurisdictions use Mr X, Ms Y, etc. These practices are<br />

completely euphemistic. If one regards <strong>the</strong> base name as orthophemistic, <strong>the</strong>n<br />

nicknames tend to be euphemistic when expressing solidarity <strong>and</strong> dysphemistic<br />

when disrespectful. Mary Ann Evans presumably thought she had a better<br />

chance <strong>of</strong> being taken seriously as a novelist if she adopted <strong>the</strong> male pseudonym<br />

George Eliot. Presumably, career advancement explains swapping Declan<br />

McManus for Elvis Costello, Reginald Dwight for Elton John, Bernard<br />

Schwartz for Tony Curtis <strong>and</strong> Frances Gumm for Judy Garl<strong>and</strong>. On <strong>the</strong> o<strong>the</strong>r<br />

h<strong>and</strong>, presumably Caryn Johnson became Whoopi Goldberg for reasons similar<br />

to Vincent Furnier becoming Alice Cooper <strong>and</strong> John Ritchie becoming Sid<br />

Vicious – shock value, with a motive closer to dysphemism than euphemism.<br />

Because cross-varietal synonyms have <strong>the</strong> same denotation, <strong>the</strong> denial <strong>of</strong><br />

<strong>the</strong> denotatum <strong>of</strong> any one <strong>of</strong> a set <strong>of</strong> synonyms denies it for all <strong>of</strong> <strong>the</strong>m (if Max<br />

didn’t urinate in <strong>the</strong> swimming pool <strong>the</strong>n Max didn’t piss in <strong>the</strong> swimming<br />

pool <strong>and</strong> Max didn’t make a number 1 in <strong>the</strong> swimming pool <strong>and</strong> Max didn’t<br />

relieve himself in <strong>the</strong> swimming pool). However, it is quite possible to deny<br />

<strong>the</strong> applicability <strong>of</strong> one term while asserting what amounts to a preference for<br />

<strong>the</strong> appropriate connotations <strong>of</strong> its cross-varietal synonym, as in He’s not a<br />

lodger, he’s a paying guest or They’re not boobs, <strong>the</strong>y’re bosoms, orIt wasn’t<br />

Norma Jean Baker who starred in ‘Gentlemen Prefer Blondes’ – well, she<br />

sort <strong>of</strong> did but under <strong>the</strong> name <strong>of</strong> Marilyn Monroe, orHe’s not a liar, he’s<br />

just careless with <strong>the</strong> truth. The difference in variety may correspond to a<br />

difference in jargon, <strong>and</strong> some people sometimes find <strong>the</strong> use <strong>of</strong> jargon<br />

dysphemistic <strong>and</strong> think it should be censored.<br />

Alternative points <strong>of</strong> view<br />

Often a euphemism is linked with <strong>the</strong> speaker’s point <strong>of</strong> view, dysphemism<br />

with some o<strong>the</strong>r view – it is an us versus <strong>the</strong>m situation. For instance, consider<br />

<strong>the</strong> import <strong>of</strong> <strong>the</strong> paren<strong>the</strong>tical remark in <strong>the</strong> following:

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