280218_Luxor-Egypt SECAP Final_revised

Section VI: Citizen Awareness Promotion Plan (CAPP)
Luxor
A Heritage Green City
Preparing and including the “Awareness Raising Actions” component in the
SECAP
In addition to the requirement linked to the public consultation of the SEAP, a Citizen Awareness
Promotion Plan (CAPP) has to be elaborated by the municipality as part of the Sustainable Energy
Climate and Action Plan document (SECAP).
Identification of CAPP actions through participatory training workshops
The CES-MED project has conducted a tailored communication and CAPP training workshop for the
local authority and it communication team in coordination with (and attended by) the Focal Point
and the SECAP Consultants. Prior to conducting the workshop, which was led by CES-MED key
communication expert (KE), three parts “Communication Kit” was handed on to the local authority
and SEAP Consultant, who were asked to get acquainted with its content prior to conducting the
training.
The “Communication Info Kit” (annex1) includes:
- Part 1: the “CAPP Guidelines” document: a tailored comprehensive manual prepared by CES-
MED for the use of cities/municipalities on how to identify, plan and conduct awareness
raising actions (Arabic, English and French versions)
(http://www.ces-med.eu/publications/recommendations-and-guidelines-developmentcitizens-awareness-promotion-plan-capp)
- Part 2 includes;
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o
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PPT Presentation of the CAPP Guidelines
Presentation of “how to prepare and implement a communication and an awareness
campaign” showing techniques, materials and models
Pools of benchmark examples and references to best practices from across the world
towards citizen engagement and behaviour change, with adaptation to the CES-MED
cities context
- Part 3: consists of 4 Tables to assess CAPP conditions and identify actions.
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Table 1 is used to conduct a rapid investigation to identify awareness situation, levels
and needs linked to behavioural change in the city; and to initiate discussions with
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