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280218_Luxor-Egypt SECAP Final_revised

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2.2.1 Template<br />

Proposed Communication or Awareness Raising Action related to<br />

Specific/Pilot Project: Environment<br />

1. Title of the Pilot Project:<br />

Environmental awareness campaign to reduce the exhaust of public transport (microbus)<br />

2. Title of the Communication Action related to the pilot project:<br />

Reducing fuel consumption of microbuses and reducing exhaust<br />

3. Location (site/place/site or place/schools…):<br />

Drivers associations for microbus cars and parking spaces for microbus<br />

4. Summary of the Communication Action<br />

- General objective(s):<br />

Limit or reduce the carbon emissions produced from microbuses<br />

- Key Message:<br />

Exhaust will cost you heavy fines and you will not be able to renew your license<br />

- Theme:<br />

Organizing a campaign in the form of a compulsory cycle and a campaign of detection and<br />

obligation to repair the damage caused by engines that cause the emission of carbon<br />

monoxide<br />

- Target group:<br />

Drivers and Microbus owners<br />

- Tools and channels:<br />

5. Organization<br />

In coordination with the Traffic Department and the Ministry of Interior (to make it a binding<br />

activity to be effective), the management of roads in the governorate campaign will develop<br />

an awareness campaign as a short session regarding the activation of the law of environment<br />

and its obligation.<br />

- Roles and responsibilities (Communication Team):<br />

- In coordination with the Traffic Department and Ministry of the Interior: The renewal of<br />

any license without: a) obtaining and abiding by the awareness training session done at<br />

the Union by the environmental management team is prohibited; b) undergoing the<br />

detection of the engine and repairing the damage resulting in the increase of harmful<br />

emissions.<br />

202

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