280218_Luxor-Egypt SECAP Final_revised

2.2.2. Template
Proposed Communication or Awareness Raising Action related to
Specific/Pilot Project: Environment
1. Title of the Pilot Project:
Environmental awareness campaign to reduce the exhaust of public transport (microbus)
2. Title of the Communication Action related to the pilot project:
Switching to the use of liquefied natural gas in Microbuses engines
3. Location (site/place/site or place/schools…):
Drivers associations and Microbuses’ parking
4. Summary of the Communication Action
- General objective(s):
Reduction or limitation of microbuses carbon exhaust
- Key Message:
Switching to natural gas will save 20% of the usual fuel cost (diesel)
- Theme:
Organize a campaign in the form of a course to explain the economic advantages and safety of
liquefied natural gas, taking advantage of the 2.2.1 campaign to explain and provide a safer and
more economical alternative to diesel and fuel.
- Target group:
Drivers and Microbus owners
- Tools and channels:
In coordination with the Traffic Department, Ministry of Interior to make it an obligatory activity,
and GASCO Natural Gas Company.
5. Organization
- Roles and responsibilities (Communication Team)
- Project lifetime (start and end date):
The campaign will raise awareness and provide guidance: twice a week for 7 months from
February till September (the campaign days will be less in May for Ramadan and in August for
heat intensity). Afterwards, increase the intensity according to the campaign program plan.
- Link to other opportunities and/or events:
Campaign to reduce Microbuses’ exhaust (Activity 2.2.1)
- Principal partners and stakeholders and their roles (1)
- Staff training needs:
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