280218_Luxor-Egypt SECAP Final_revised
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citizens that could encompass several actions: The creation of a<br />
permanent municipal information point, the organisation of an<br />
open house, the publication of articles in local and regional<br />
newspapers, the distribution of brochures and posters.<br />
5- Greening Hotels and Resorts Target Audience:<br />
- Civil society<br />
- The Ministry of Tourism.<br />
- All citizens and visitors of the city.<br />
- Tourism and freight operators<br />
- Governorate staff<br />
Key Message:<br />
- <strong>Luxor</strong> is turning greener, safer and more attractive.<br />
- Sustainable energy is a lesser threat on historical heritage<br />
- In <strong>Luxor</strong>, we care about our environment<br />
Objectives:<br />
- Build an awareness centre for Governorate staff and building<br />
users.<br />
- Reduce air pollution.<br />
- Adopt the “Green Residential Plan” (GRP).<br />
- Improve the quality of the urban environment.<br />
- Promote energy production from locally available renewable<br />
resources.<br />
Communication Tools:<br />
Conduct a communication campaign on branding <strong>Luxor</strong> as a green<br />
city (Governorate website, city posters).<br />
Communicate on the hotels sustainability efforts to the guests<br />
and get their supports (in booking websites, cards in the rooms,<br />
press releases…)<br />
Create hotel-specific action teams linking all employee levels and<br />
reduced energy use and conduct training sessions to hotel staff to<br />
make it more responsible for environmental management.<br />
Create a 'green team' in hotels.<br />
Promote the actions through tour operators locally and<br />
internationally (leaflets, posters, in specialized magazines…).<br />
6- Green Governorate Buildings<br />
Plan<br />
Target Audience:<br />
- Civil society, private and public stakeholders<br />
- All citizens and visitors of the city.<br />
- Governorate staff<br />
- Schools, mosques and all other governmental facilities and<br />
staff<br />
- Professionals in energy sector<br />
- Government agencies and associations<br />
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