280218_Luxor-Egypt SECAP Final_revised

In the case of Luxor specifically, the Governorate seems to be facing a number of challenges and
mobilising all forces to tackle them; raising awareness should be carried out in an interconnected
manner between the Governorate and its citizens to create cohesion and therefore persuasion
concerning the ongoing projects and the future ones.
Therefore, it is important to have leverage which we can use and base our communication upon such
as:
Develop a communication strategy to highlight the benefits and promote the new direction in which
the Governorate engages in the general benefit of the city of Luxor. The Awareness Raising Programme
(ARP), would include lectures and workshops for staff and citizens that could encompass several
actions and policies through all medias and means possible (a permanent municipal information point,
articles in local and regional newspapers, brochures and posters…); it should as well inform the citizens
about national energy policies and local implications, the prevailing energy conditions in the
municipality, the state of progress of the different actions implemented within the framework of the
sustainable energy strategy and the SECAP, and Successful projects in national and foreign
municipalities, notably in municipalities that are members of the Convention of Mayors (COM), current
events on sustainability and local success stories.
Adopt a participative approach and reach out to the many concerned stakeholders and sectors such
as the touristic operators, the households, governorate’s teams and employees, schools, farmers,
socio-economic actors, NGOs, local councils, etc.
Highlight the interdependencies between the different components that nourish the City’s economy
and develop specific actions to educate citizens on ways to conserve natural resources, preserve water
and save energy, especially during extreme weather events.
Develop the image and branding of a green City in order to affect behavioural intents; as the public is
increasingly concerned about environmental issues, green management is rapidly becoming a strategic
tool that can enhance a city’s competitive advantage and attractiveness.
Train the staff responsible for environmental management to become properly qualified and have the
awareness, knowledge and skills to implement environmental best practices in accordance with
regional and international standards.
Establish a strong and comprehensive communication campaign adjusted to all stakeholders
(Professional, head teachers, youth movements, religious leaders, touristic operators, associations...)
to facilitate the planning and implementation of the SECAPs; stick to the vision slogan in every
communication; and highlight the goal aimed at and attain it (A Heritage Green City);
Educate the society and targets by offering helpful energy efficiency tips and disseminating good
practices to reduce cost and usage at home on a day-to-day basis. This will convey a resonance
regarding the populations’ own energy consumption (through entertainment, talk shows, special
guests and things happening); and will make people aware of the positive effect their actions can have
on their global and local environments.
Last but not least, empower the communication cell within the municipality and strengthen its
capabilities and its human resources. It will be able to establish communication between the
Governorate and the civil society and keep it constantly aware of projects and involve it in order to
implement the concept of eco-responsibility.
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