020318_Hurghada SECAP_FINAL

and ensure the implementation of the plan actions of SECAP.
5. Summary of related Awareness Raising (AR) of action ≠5 (Green Residential buildings)
- A communication plan needs to be developed to highlight the benefits of a new strategic and comprehensive
sustainable energy (energy efficiency) mainly the GRP to brand the City of Hurghada as a clean and green city
including the use of SWHs to heat water and EE measures,
- An adequate awareness raising actions will also be necessary to help Governorate promote the value of Green
residential plan (GRP) through greening these buildings as well as the benefit household of such move,
- Awareness should also focus on the fact that Green buildings development doesn’t mean that energy will become
abundant. On the contrary, such awareness campaign should highlight that combining energy efficiency with the use
of SWH systems will make reduce GHG emissions and make air in the city less polluted,
- The Awareness Raising Programme (ARP), would include meetings, workshops, lectures and workshops for staff and
household owners and managers that could encompass several actions:
- The creation of a permanent municipal information point,
- The organisation of an open house,
- The publication of articles in local and regional newspapers,
- The distribution of brochures and posters,
The distribution of an information letter that includes current events on sustainability and local success stories:
• Information on national energy policies and local implications,
• The prevailing energy conditions in the municipality,
• The state of progress of the different actions implemented within the framework of the sustainable energy
strategy and the SECAP.
Successful projects in national and foreign municipalities, notably in municipalities that are members of the Covenant of
Mayors (CoM).
6. Assumptions and risks
- Considering the time to change the mind set of building users which may take time, it will take a smart concept to
engage the public in collective actions that will generate individual benefits (saving money from their own budget
through reduced energy and water consumption) as well as global impact (reducing dependency on imported oil
and mitigating climate change, etc.),
- The main constraints of such a plan will be the mobilization of appropriate resources to fund renovation programmes,
as in many cases house owners will not have the fund to invest at the appropriate level. This is why such a programme
requires a partnership between the Governorate (Municipality) offering the guarantee that retrofitting will result in
actual energy bill reduction, and the bank providing the funds or with MoERE and NREA to promote GRP.
- The absence of a maintenance plan could reduce the efficiency of the installed SWH systems, thus it is important to
ensure good performance of SWH.
7. Key success factors
• The Governor’s vision and backing of promoting Sustainable Energy (RE and EE) in the city Hurghada and the
Governorate of the Red Sea is of a vital success factor,
• The approach and development of GRP is part of the Governorates’ vision and strategy, hence would assist in
reducing the annual use of fossil energy,
• Cost of new energy tariff means that any saving will be of significant value,
• The action plan is divided in two phases to make the investment visible and implementation easier,
• Any reduction in the usage of fossil fuels will be great success due to its huge cost annually, and
157