020318_Hurghada SECAP_FINAL

Preparation of a COMMUNITY AWARENESS PROMOTIONAL PLAN (CAPP)
Template 1- Situation analysis of Hurghada
Aim
The questions in the attached templates cover various areas of actions and levels of awareness linked to behavioural
change. It has been used to conduct a quick investigation on the awareness situation and level of perception of the
citizens in the city concerning renewable energy and energy saving.
The exercise of filling the templates has identified and assessed the conditions in the municipalities prior to
preparing a CAPP and to answers a number of questions, including:
1) Who is the target audience of a CAPP?
2) What are the priority issues to be addressed by the CAPP (that also could be identified by the PAED as
priority actions)?
3) What is the level of awareness of energy key problems? And what are the first issues to raise awareness
about?
4) What are previous awareness raising actions, so that he CAPP can build on them?
5) What is the situation as related to public consultation, based on which public consultation is to be
designed?
The exercise of filling the template helped pointing out how raising awareness can be utilized as a tool for improved
energy policy to facilitate implementation of its actions; it has allowed initiating discussions in the Communication
Workshop and helped identifying appropriate campaigns and actions.
Specific objectives:
(i) Provide the necessary information about the current conditions and the situation regarding awareness of
energy saving and renewable energy,
(ii) Help to identify the most appropriate a) awareness raising campaigns that would accompany the SECAP
vision/strategy and b) the awareness raising actions that would accompany the priority actions
determined in the SECAP.
Steps to follow:
(i)
(ii)
The SECAP team of the municipality has filled the templates based on their understanding and perception
of the of the city’s inhabitants. They were free to seek the opinion of a limited number of persons to help
fill the answers.
The filled templates were discussed in the “CES-MED Communication Workshops”, which were led by
CES-MED Communication Expert and attended by the SECAP consultant and the SECAP municipal team.
In parallel, the vision/strategy of the city and the proposed pilot actions in the SECAP were reviewed as
part of the workshop exercise.
The outcome guided the selection of the most appropriate awareness raising campaigns and actions of the SECAPs,
including the ones related to priority projects.
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