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020318_Hurghada SECAP_FINAL

Template 2 -

Template 2 - Communication Plan 2.4 Proposed Communication or Awareness Raising Action related to Specific/Pilot Project: Environment 1. Title of the Pilot Project: Reduce emissions of harmful gases and pollution of the city emanating from solid and liquid waste transport. 2. Title of the Communication Action related to the pilot project: Raising awareness of effective management of solid and liquid waste transport and arranging for their dumping in public landfills. 3. Location (site/place/site or place/schools…): Governor’s office 4. Summary of the Communication Action - General objective(s): Ensure and confirm the determination on the method of solid waste (particularly construction waste) and liquid waste (sewers) disposal. - Key Message: Together we make Hurghada a green city - no pollution, no violations, no fines - Theme: Creating an awareness campaign to publicize the law about waste transport, locating landfills, defining the legal consequences for the lawbreaker and a security campaign in return. - Target group: Private fleet owners for the transport of solid and liquid waste (transport vehicles, tricycle and drivers). - Tools and channels: Traffic Department in the Governorate (Ministry of Interior) developing a penalties campaign controlled by applying the non-renewal of licenses to those who are caught breaking the rules. 5. Organisation - Roles and responsibilities (Communication Team): Environmental Management to coordinate with the Governor's Office (to apply the necessary rules), where the senior fleet owners and drivers of the solid waste transport fleet and liquid waste are called to hold meetings and discuss their positions, places of presence and the traffic management to activate the violations and fines and applying the non-renewal of licenses to those who are caught breaking the rules, as a warning. - Project lifetime (start and end date): 3 months, at any time of the year. - Link to other opportunities and/or events: 202

- With the campaign 2.1.1, link the campaign of Green Hotels to possibly extend the work to include water treatment plants to treat sewage water such as gray water, thus saving it to irrigate the plants for hotels landscape. - Principal partners and stakeholders and their roles (1): - Staff training needs: Similar to 2.1.1 - Technical assistance and expert needs: Similar to 2.1.1 6. Cost estimate - Estimated implementation cost: EUR (and local currency at the date of preparation): 40,000 EGP (2000 EUR) - Funding source (available and foreseen): Governorate headquarters - Initial and start-up expenses and approximate operational Costs 7. Next steps 8. Follow-up, evaluation and impact assessment: The Environment office and City Council (under the General Directorate of Environmental Affairs) to measure the amount of the waste dumped in landfills; The Water and Sewage Authority will be directed to measure how much liquid waste was disposed of. 9. Annexes or references to annexes 203

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