020318_Hurghada SECAP_FINAL
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5. Summary of related Awareness Raising actions<br />
A communication plan needs to be developed to highlight the benefits of a new strategic and comprehensive climate action<br />
to lower sustainable energy and mitigate UHIE in the city by increasing the UGC areas as well greening the city south main<br />
road to <strong>Hurghada</strong> international airport. Such communication efforts will help portraying the City of <strong>Hurghada</strong> as a clean and<br />
green city. This would include the increasing of green areas, plantation seedlings and trees in the designated south road to<br />
<strong>Hurghada</strong> international airport. Also, an adequate awareness raising actions will be necessary to help the Governorate<br />
promoting the value of the City of <strong>Hurghada</strong> Urban Green Plan through increasing the UGC. Awareness should also focus<br />
on the fact that Green City development would mean better health, quality of life and better liveability. Such awareness<br />
campaign should highlight that increasing the UGC areas will improve air quality, enhance quality of life and reduce cooling<br />
loads in summer due to lowering the UHIE, hence will lower GHG emissions due to the fact that the air in the city is less<br />
polluted.<br />
6. Assumptions and risks<br />
- The key challenge will be the absence of operation and monitoring plan to ensure the UGC is maintained on the long<br />
term, especially in desert climate environment.<br />
- Organize a proper maintenance system in order to ensure adequate flow of irrigation water, yields securing<br />
interesting enough Return on Investment (R.o.I.).<br />
7. Key success factors<br />
• The development of City UGP and increasing the UGC areas is an essential part of the Governorate of Red Sea vision<br />
and strategy and will get the adequate political support,<br />
• The cost of new planting trees and planting seedlings are relatively low will be a significant value as an incentive.<br />
• The action plan is divided in two stages to make the benefit of investments more visible,<br />
• The Governor’s vision and backing of making the city green and carbon to assist in mitigating UHIE and GHG emission<br />
is of a vital success factor, and<br />
• Governorate is also already started a plan in increasing the UGC in some city squares in the City of <strong>Hurghada</strong>.<br />
8. Cost estimates<br />
Urban Green coverage of the City of <strong>Hurghada</strong> - technical support plans:<br />
- Scoping study on green landscaping study 50.000 €<br />
- Orthophotos flyover to assess hot spots in the city 50.000 €<br />
- Pilot plant the South main road to int’l airport 15.000 €<br />
- Soft landscaping of South Road to <strong>Hurghada</strong> international Airport 740,000 €<br />
Training for Municipality staff<br />
Revolving fund<br />
765.000 €<br />
20.000 €<br />
-<br />
9. Available and foreseen sources of funding to be developed<br />
Local authority's own resources:<br />
International Financial Institutions 69 :<br />
- The World Bank (WB),<br />
- United Nations Development Program (UNDP),<br />
- European Commission (EC),<br />
- European Investment Banks (EIB),<br />
National Funds and Programs<br />
EU Funds, IFCs tools, financial programmes, and external funds.<br />
69<br />
The Ministry of Investment and International Cooperation, MoIIC – Available at:<br />
http://www.miic.gov.eg/Front/Cooperation/DevPartnerList.aspx/ (Accessed on: 14.08.2017)<br />
186