020318_Hurghada SECAP_FINAL

Template Two- Communication Plan 2.3
Proposed Communication or Awareness Raising Action related to Specific/Pilot
Project: Energy
1. Title of the Pilot Project:
Awareness sessions for yachts’ owners, sailors and managers.
2. Title of the Communication Action related to the pilot project:
Rationalize the energy consumption of Marinas and yachts, and expand the use of clean energy.
3. Location (site/place/site or place/schools…):
In the Marinas where the activity is happening and with several meetings/visits
4. Summary of the Communication Action
- General objective(s):
Reduce carbon emissions and marine pollution.
- Key Message:
Hurghada, The green city in land and sea for high global tourist branding (green tourism).
- Theme:
Awareness campaigns, inspection and presentation of alternatives to lighting and charging of yacht power
by generators driven with diesel generators or solar power stations in each marina thus keeping the fossil
fuels dependence only to yacht engines supply; especially with the availability of spaces on sidewalks and
the possibility of installing cells on yachts’ surfaces to reduce the amount of fossil fuel which reduces
carbon emissions in the Marinas.
- Target group:
Yachts’ owners, yacht owners’ association, tourist associations, fishing tour operators, directors of marines,
labour and fuel-supply workers.
- Tools and channels:
Launching campaigns by a team of 4 to 5 members from the Department of Environment and Department
of Environmental Planning to explain the impact, in coordination with the Association of Tourism
Investment and the organisers of yachts and fishing trips to facilitate the meetings.
Enhancing the supervisory role and environmental inspection campaigns of the Department of
Environmental Affairs to periodically detect the violations and analyse the current and accumulated
environmental impact to be presented during the meetings with the directors of the departments of the
environment and owners to show the impact in the medium and long term.
5. Organisation
- Roles and responsibilities (Communication Team):
Environmental awareness management unit in coordination with the Association
- Project lifetime (start and end date):
200