020318_Hurghada SECAP_FINAL

Template 3.2
CAPP activities as related to SECAP Priority Actions of Hurghada
This template will guide the municipality in the implementation of a strategy and the identification of adequate
awareness raising activities according to the target group and its needs and related to the priority actions identified in
the SECAP.
SECAP Priority Actions
Related CAPP Activities:
1- Urban Sustainable Mobility
Master Plan
Target Audience:
- Civil society (specifically youth), private and public operators
- Professionals in energy sector and service providers in the private
and public sectors
- foreign communities
- Tourists visiting or participating to the event,
- Tourism companies and operators; hotels
Key Message:
- Hurghada, City of Green Tourism - Broadcast the support of the city
and the Governor in practice to create attractive events for tourism,
which motivates hotel owners and tourism companies to respond
to the campaign 2.1.1
- To save energy and zero carbon: Save energy, Buy your health
Objectives:
- Limit the impact of the emission of the greenhouse gas.
- Spreading the culture of green mind-set and combating carbon
emissions
Communication Tools:
Use media and visibility tools available in the Governor office,
Department of Environmental Affairs, Youth Civil Society Organizations,
Youth and Sports Department in the Ministry of Sport, Tourism
Companies, Audiovisual Media for Marketing and broadcasting the
event.
Use all media forms and produce imaginative posters, local TV and radio
press articles to alert citizens on city’s action. The actions will be
accompanied by strong visual campaign in the city council and local
media.
Raise awareness about decreasing CO2 emissions by introducing citizens
to renewable energy technologies through leaflets, carpooling, a day
without cars.
Set a department within the city council to provide energy advice to the
citizens.
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