Rezümékötet 2008. - vmtdk

É L E T T E L E N T E R M É S Z E T T U D O M Á N Y O K
É S M Û S Z A K I T U D O M Á N Y O K
EVALUATION OF QUESTIONNAIRES ON SEO
(Search Engine Optimization)
Author: Krisztián SZÉKEJ É. 3 rd year student
Supervisor: Dr. Éva PATAKI college lecturer
Institution: University of Novi Sad, Polytechnical Engineering College, Subotica
The main goal of the work is to make a marketing plan for issuing a technical book (in this case a book for Search
Engine Optimization).
To realize this goal, we have done some market research, which is a significant part of marketing. Of the numerous
methods of market research, we used questionnaires to find out the opinions of potential consumers. The survey
was done among students of the Polytechnical Engineering College in Subotica. The questionnaire can also be found
and completed in electronic form at the following web address: http://sikertar.extra.hu/index.php?l=k. The questionnaire
comprises closed questions of three types: alternative, selective and scaled questions.
We expected that mostly students of the electrical and information technology branches will participate in this research,
but most of the participant were students of the mechanical branch. Because of this, the results were different
from what we expected, that is, only 20% was interested in the book about SEO, but 50% claimed to be willing to visit
the site about SEO. Another important finding is that more than 75% of the survey participant would prefer a hard
copy of the book in question. Half of participiants have their own website. After analysing and evaluating the collected
data, it can be concluded that although we got results that we did not expect, if we can determine the target group
more precisely and apply modern tools for online marketing, this business can be profitable.
Keywords: market research, questionnaire, statistics
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