MERGERS & ACQUISITIONS

M&A-Yearbook 2011/2012
Zielunternehmen
OnlineLiebe GmbH, WomenWeb GmbH
Branche: Internet/Internet Services
Sektor: online dating provider, online community network of female interest
504
Datum: Jun 2011
Transaktionsbeschreibung:
Cupid plc, the online dating company, is pleased to announce the acquisition of 75% of two German
online businesses, OnlineLiebe GmbH and WomenWeb GmbH, for a total of €2.75m. The two companies
are run together by the same team in Munich, led by founder Andreas von Maltzan, who is recognised as
one of the pioneers and leaders in the German dating market, having established Neu.de, Germany’s most
popular dating site, which was sold to Meetic in 2007. OnlineLiebe GmbH is a recently created niche
online dating provider with sites such as Zuckerjungs.de, Zuckerdaddys.de, Gleicheliebe.de and Gayjz.de.
Its leading site, Zuckerjungs.de, was founded last year and has already become the market leader in the
Cougar dating niche in Germany, as well as in Austria and Switzerland where the sites are called
Zuckerburschen.at and Zuckerjungs.ch respectively. WomenWeb GmbH is Germany’s largest online
community network of female interest websites with domains such as Womenweb.de, Frauen.de,
Kochrezepte.de, Allegraclub.de, Esoteriktreff.de, Hochzeits-club.de and eight other portals. WomenWeb
GmbH also provides online communities for a number of well-known German women’s magazines such
as Petra, Fuersie, Vital, Plus Magazin and Frau im Leben. The acquisition will enable Cupid to combine
its strength in online marketing with the existing local expertise of the Munich based team and the
German billboard advertising strength of Stroer Out of Home Media AG to target rapid expansion in
Germany. The remaining 25% of the business is owned by a combination of Media Ventures GmbH, and
Andreas von Maltzan. Media Ventures GmbH, owned jointly by Dirk Stroer, of Deutsche Boerse listed
Stroer Out of Home Media AG, has agreed to inject a multi-million Euro advertising budget into billboard
advertising in Germany for the sites over the next three years.
Käufer:
Cupid plc
Verkäufer:
Media Ventures GmbH
Berater: keine Angaben
Zielunternehmen
OnlineWelten (www.onlinewelten.com)
Branche: Internet/Internet Services
Sektor: Online-Netzwerk
Datum: Mai 2011
Transaktionsbeschreibung:
Die IDG Communications Media AG, München, übernimmt mit sofortiger Wirkung das Online-Netzwerk
OnlineWelten (www.onlinewelten.com) von der Frogster Online Gaming GmbH mit Sitz in Berlin. Das