St. Ambrose University 518 West Locust Davenport Iowa 52803 admit

Graduate Curricula
MBA 772. Advanced Marketing
Research
3 credits
This course covers the research process including
problem identification to preparation of the market
research report and includes project design,
data collection and data analysis and interpretation.
The role and scope of marketing research in
marketing management will be covered through
case analysis and in-class projects. A market
research report is required. Prerequisites: MBA
505 and MBA 680.
MBA 773. Strategic Marketing
Decision Making
3 credits
The pivotal role of strategic marketing in business
performance is demonstrated in the marketdriven
strategies of successful organizations competing
in a wide array of product and market situations.
The escalating importance of providing
customer satisfaction, responding to diversity in
the marketplace, developing really new products,
and recognizing global competition challenges
require effective marketing strategies for gaining
and keeping competitive advantage. The purpose
of this course is to examine the concepts for gaining
competitive advantage in the marketplace.
We will use a combination of text, readings, case
studies and projects to develop relevant concepts
and their application to business situations.
Prerequisites: MBA 680.
MBA 774. Consumer Behavior 3 credits
This course covers the ways in which consumers
are motivated to action by marketers. Motivation
theories will be discussed with respect to their
relevance to marketing. Case studies will be used
to demonstrate practical application to the subject
material. A research paper is required.
Prerequisites: MBA 680 or consent of the instructor.
database systems. Major topics include fundamental
terminology, the rational data model, network
and hierarchical database stems, algorithms
for database design, and techniques of implementation.
Prerequisites: None.
MBA 781. Structured Systems Analysis 3 credits
This course will allow the student to communicate
with professional CIS Personnel, to gain
experience in the computerization of business
principles, to learn integrated structured techniques
of problem solving for the user manager,
and to understand terminals and database systems.
Major topics will include detailed analysis
and feasibility studies, systems design, system
development, implementation and testing.
Prerequisites: None.
MBA 782. Decision Support Systems 3 credits
This course will use current technology in decision
making, the development of a Decision
Support System and practical experience in the
development of DSS. Major topics will include
the framework of DSS, process of building a DSS,
System Analysis Interface with DSS, integration
of DSS within the organization, technology components
for DSS, and the role of Database
Management in DSS. Prerequisites: None.
MBA 783. Data Communication 3 credits
This course will give the student an appreciation
for the scope of business and industry telecommunications,
explain the basic principles that
apply to the design of telecommunications and
present methods for solving telecommunications
problems. Major topics to be covered are fundamental
concepts, transmission systems, software,
hardware and overview of telecommunications
industry. Prerequisites: None.
Management Information Systems Concentration
MBA 780 Database Management 3 credits
This course introduces the fundamental concepts
necessary for designing, using, and implementing
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