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Africa at a Fork in the Road: Taking Off or Disappointment Once Again?<br />

Figure 16.10: The Fruit and Vegetable Value Chain<br />

Source: Fernandez-Stark and others (2011).<br />

16.5.1 The double leap<br />

The double leap is a leap in both value added and technology. Figure 16.11 illustrates<br />

the traditional so-called “smile curve,” which shows the partition of value added<br />

among different stages of production. The middle ground, i.e. the fabrication stage,<br />

is both the most crowded (with very competitive countries like China) and the least<br />

rewarding in terms of value added. A sound strategy for Africa would be to move into<br />

the pre- and post-fabrication stages instead of focusing on the fabrication stage. Yet<br />

it is impossible to develop pre- and post-production stages without first undertaking<br />

production. Industry remains a core element of Africa’s growth prospects, but<br />

diversification should look beyond industry and within existing value chains rather<br />

than focusing on product discoveries.<br />

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