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Yale Center for the Study of Globalization<br />

Figure 16.13: The Boom of Mobile Phone Subscriptions in Africa<br />

16.5.2 Using traditional exports to move up the value chain<br />

Measuring the value of trade in services has always been a challenge, as noted<br />

above. Recent work on the measurement of trade in terms of value added reveals<br />

that the importance of services trade has been underestimated. According to the<br />

OECD-WTO’s Trade in Value-Added (TiVA) database, services would represent a<br />

larger share of exports if exports were measured in value added (50 percent against<br />

20 percent if measured in terms of gross exports). A number of services exports are<br />

embedded in traditional goods exports, because of the growing proportion of services<br />

in the economy, but these do not appear in traditional trade statistics. Recent<br />

work by the Swedish National Board of Trade has illustrated the growing proportion<br />

of services in the economy (see Figure 16.14), including in the agro-food industry<br />

(National Board of Trade, 2010, 2013).<br />

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