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Prehľad vývinu mediálnej výchovy vo vybraných
západných a niektorých európskych krajinách
Eva Sisková
Abstract: In the period of information overload, permanent
education, self- education and the ability of consumers to orientate
in the sphere of media messages play the role. All activities
performed by an individual and the whole population focused
on the sphere of media competence represent the integral part of
above – mentioned forms of education. The an of media education
presented in the author work is to learn/teach the youth how
„to live and work with the media.“
Young people should know: how the media function generally,
and economically. They should have the competence of reading,
analyzing and assessing critically the texts produced by the
media. Active consumers should monitor the media in a proper
manner and select/ or collect the right information.
In many countries media education has a tradition. In the Czech
Republic it has become part of educational system. In the Slovak
Republic the subject has occurred experimentally at schools. The
idea of implementation the subject in the educational system occurred
after the world war II. gradually it was implemented as an
inevitable means information dissemination and Exchange in the
knowledge – based societies: in Western Europe, USA, Canada,
Australia and New Zealand.
Media education as a subject has been promoted by UNESCO
in different African countries for several years.
Key words: media education, the media, information, media
messages, lifelong learning, media text
Abstrakt: V čase veľkej explózie informácií, kde rozhodujúci
význam majú práve informácie, vzdelanie a schopnosť orientovať
sa vo sfére mediálnych posolstiev, má nezastupiteľné miesto
Marketingová komunikácia a médiá 10 E. Sisková: Prehľad vývinu mediálnej výchovy vo vybraných západných
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a niektorých európskych krajinách