MAGic 10.0 User's Guide (PDF) - Freedom Scientific

Tip: You can also press MAGic Key+O to use the Adjust MAGic
Options dialog box to define row and column titles.
Alternatively, you can use Excel's naming function to specify which rows
and columns contain cell titles. Using names instead of MAGic
commands makes the spreadsheet accessible to any user of MAGic 10.0
or later and JAWS 6.10 or later. There is no need to provide other users
with the spreadsheet's .jsi file because the row and column title
information is saved in the worksheet. This feature allows any
spreadsheet author to define row and column titles without installing or
using JAWS or MAGic.
To use names to define row and column titles, do the following:
1. Move to the first cell in the column or row containing the titles. If
the spreadsheet contains both row and column titles, move to the
cell where these two intersect.
2. From the Insert menu, select Name and press RIGHT ARROW.
3. Select Define and press ENTER.
4. If the column contains row titles, type "RowTitle" and press
ENTER. If the row contains column titles, type "ColumnTitle" and
press ENTER. If the cell is the intersection of both row and column
titles, type "Title" and press ENTER.
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If you are defining column/row titles for any worksheet other than
worksheet 1, you must add the number of the worksheet after
"RowTitle," "ColumnTitle," or "Title." For example, if you are
defining a row containing column titles in worksheet 4, you would
type "ColumnTitle4." To hear which worksheet you are in, press
INSERT+F1.
Tip: You can define more than one row or column as a title range.
For example, if you want to define rows 1 and 2 as column
titles, select both rows and then assign the name
"ColumnTitle" to them.