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FYE 14 Budget prelim - City of Norman

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CITY OF NORMANDIVISION SERVICE EFFORTSAND ACCOMPLISHMENTSWESTWOOD GOLF COURSEGOALS:• To grow the game <strong>of</strong> golf and create future interest in Westwood as an amenity that can be utilized forindividual or family recreation, social activity and as a conduit to conduct business for <strong>Norman</strong> citizens andcitizens from across the state.• To continue to improve the course and provide an excellent golf facility with outstanding customer service andsatisfaction.• To increase revenue by increasing regular rounds <strong>of</strong> golf played, memberships, association activity andtournament play.• To create junior, women’s and couples play.OBJECTIVES:• Continue to improve membership programs and promote the men’s, women’s and junior associations toincrease customer loyalty and frequency <strong>of</strong> play by implementing current trend indicators in the golf industry(pricing, programs and procedures) that influence our geographic location.• Keep membership, association members and all players informed by emailing notices and having greaterwebsite ability becoming more proactive to the informational needs <strong>of</strong> the golfing community.• Promote the game <strong>of</strong> golf through our pr<strong>of</strong>essional teaching staff that has knowledge <strong>of</strong> golfing technique,principals and equipment to provide the individual golfer’s game.• Promote junior clinics and the Junior Golf Academy.• Implement the First Tee junior golf program.• Continue to promote couples and family play and tournaments.PERFORMANCE MEASUREMENTS - RESULTS REPORT:<strong>FYE</strong> 11 <strong>FYE</strong> 12 <strong>FYE</strong> 13 <strong>FYE</strong> <strong>14</strong>ACTUAL ACTUAL PLAN ESTIMATE PROJECTEDPERFORMANCE INDICATORS:Annual rounds <strong>of</strong> golf* 36,422 36,815 37,754 36,953 37,127Men’s & Women’s Associations 28 36 25 30 30Outside tournaments 39 30 45 35 35Junior Academy Participants 87 99 100 100 100Regular annual memberships 4 7 4 7 9Regular annual membership w/range balls 0 2 2 2 3Regular annual membership w/cart 10 9 10 10 12Regular annual membership w/cart & w/range 10 11 10 11 12Senior annual membership 1 1 1 1 1Senior annual membership w/range 0 0 0 0 0Senior annual membership w/cart 7 9 8 9 10Senior annual membership w/cart & w/range 2 3 2 3 4Junior annual membership 2 3 2 3 4Junior summer membership 2 2 4 3 5Range only membership 2 2 2 2 4Additional family member 9 11 9 11 12Annual trail fee membership 1 1 1 1 3Notes to Results Report:*Number <strong>of</strong> rounds played is affected by weather, course conditions, price and number <strong>of</strong> other available golf courses in the area.Also Men’s 9-hole Tournaments played on Thursday evenings from March 29 th through September 27 th are not included in totalsabove.ANNUAL BUDGET309

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