joint strategic needs assessment foundation profile - JSNA

Interative Hull Atlas: www.hullpublichealth.org/Pages/hull_atlas.htm More information: www.jsnaonline.org and www.hullpublichealth.org
were obese. This report also includes additional information on the prevalence of
smoking heavily and factors predicting higher levels of smoking, etc. The report is
available at www.hullpublichealth.org.
Further information on attitudes to smoking is given in section 8.3 on page 244 and in
section 8.4.4 on page 257.
Social marketing work has been undertaken in relation to smoking and COPD (see
section 10.5.3.11 on page 631 for more information). An important finding with regard
to smoking was that there was a perceived health danger relating to quitting smoking
“quit and you‟ll die!”.
“She snuffed it with lung cancer after she chucked it for three years.”
“He stopped, the year after he died.”
“I think you can do a lot of harm, you will be dead within six months.”
“My wife‟s mother … she died of cancer but she never had it when she smoked.”
“People smoke all these years and then stop, they get a disease or something.”
8.4.8 Stop Smoking Service
Smoking cessation statistics by financial year are published each year by the NHS
Information Centre for Health and Social Care (Information Centre for Health and Social
Care 2010). PCT level summaries are provided, together with breakdowns at PCT level
by broad age band and by gender, although not age band within gender. Data are also
produced by ethnicity, but not at a PCT level, so are not presented here. Data that are
published at a PCT level includes the number and rate per 100,000 setting quit dates,
the number and rate per 100,000 of successful quitters (4-week quits), where “A client is
counted as a „self-reported 4-week quitter‟ if when assessed 4 weeks after the
designated quit date, they declare that they have not smoked, even a single puff on a
cigarette, in the past two weeks.” (Information Centre for Health and Social Care 2010).
Also published by PCT were the numbers lost to follow-up and the numbers of 4-week
quits that were confirmed by carbon monoxide (CO) validation. Rates in each case
have been recalculated using the ONS mid-year population estimates for 2009.
Table 102 contains the smoking cessation statistics for 2009/10 broken down by
gender, for Hull, comparator PCTs (see section 3.3.3 on page 44), Spearhead PCTs,
plus regional and national comparisons. The rate of quit dates set in Hull during
2009/2010 was around 10% higher than the comparator PCT average, 14% higher than
the Spearhead PCT average, and 40-50% higher than the regional and national
averages. Hull was more successful than comparators in converting quit dates set into
self-reported 4-week quits, achieving a conversion rate of 62%, compared with 43% in
comparator PCTs, 47% in Spearhead PCTs, 53% across the region and 49% nationally,
giving self-reported 4-week quit rates between 40% and 100% higher than in
comparators, with the greatest difference in women. Hull was also more successful at
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