joint strategic needs assessment foundation profile - JSNA

Interative Hull Atlas: www.hullpublichealth.org/Pages/hull_atlas.htm More information: www.jsnaonline.org and www.hullpublichealth.org
10.12.5.2 Social Marketing and Factors Influencing Breastfeeding
Social marketing research is being undertaken in Hull (commencing September 2009)
which aims to examine factors which influence breastfeeding. Some initial analysis has
been undertaken with the aim of informing the social market research. The initial work
involved examining ACORN classifications of those who do and do not breastfeed
(based on their postcode).
From this initial work, considerable geographical variability in the percentages of babies
in Hull born 19 th February 2009 to 19 th May 2009 inclusive that were recorded on the
Child Health System as still being breast-fed at 6 weeks was found, as shown in Table
366.
The numbers of babies born over this four month period was relatively small at ward
level (varying from 17 to 64), nevertheless considerable variability was found. The
percentages of babies who were exclusively breast-fed at 6 weeks ranged from 9.4% in
Bransholme West, 11.1% in Ings, 12.2% in Newington, 12.5% in Orchard Park and
Greenwood and 13.6% in Marfleet to 42.2% in Derringham, 43.2% in Boothferry, 46.0%
in Myton and 46.2% in Avenue. The percentage of babies that were partially breast-fed
at 6 weeks ranged from 0% to 18%. Under half of babies were exclusively bottle-fed at
6 weeks in Myton, Avenue, Bricknell and Newland, whereas 80% or higher for
Bransholme East, Bransholme West, Orchard Park and Greenwood, Ings, Marfleet,
Southcoates East, Southcoates West and Newington.
Table 366: Breast feeding status at 6 weeks by area and locality for babies resident in
Hull and born 19 th February 2009 to 19 th May 2009 inclusive
Breast feeding status at 6 weeks
Area/Locality
Exclusively Partially Exclusively All
breast-fed breast-fed bottle-fed
N % N % N % N
North Carr 32 23.5 6 4.4 98 72.1 136
Northern 25 21.4 2 1.7 90 76.9 117
North Locality 57 22.5 8 3.2 188 74.3 253
East 19 20.2 7 7.4 68 72.3 94
Park 31 21.4 3 2.1 111 76.6 145
Riverside (East) 6 17.1 5 14.3 24 68.6 35
East Locality 56 20.4 15 5.5 203 74.1 274
Riverside (West) 38 29.7 6 4.7 84 65.6 128
West 42 35.6 3 2.5 73 61.9 118
Wyke 44 41.5 15 14.2 47 44.3 106
West Locality 124 35.2 24 6.8 204 58.0 352
Hull 237 27.0 47 5.3 595 67.7 879
Joint Strategic Needs Assessment Foundation Profile – Hull Health Profile: Release 3. March 2011. 734