joint strategic needs assessment foundation profile - JSNA

Interative Hull Atlas: www.hullpublichealth.org/Pages/hull_atlas.htm More information: www.jsnaonline.org and www.hullpublichealth.org
the home or limit smoking to specific rooms within the home. Social Marketing
advertising campaigns have been commissioned following insight work into why people
smoke locally and information gathered from this has been used to reconfigure and
commission new services.
The Humber Alliance on Tobacco (HALT) is a multi-agency partnership. The Alliance
has a five year plan that incorporates all recommendations covered in 2008 tobacco
control document (Department of Health 2008). The National Support Team visit to Hull
described HALT as “a well established and effective Tobacco Control Alliance”.
Smokesnojoke (www.smokesnojoke.com) is a web-site for children parents and
teachers, developed in consultation with its users. The site is a one-stop-shop for
information and resources and has recently been nominated for a Regional Health and
Social Care Award.
All commissioned smoking cessation interventions follow NICE and Department of
Health Guidelines.
NHS Hull has commissioned the production of an information booklet for local people
with details of local healthy lifestyles services and support. This booklet will help to
increase access to, and awareness of, a number of services that are available to help
local people to improve their lifestyles e.g. lose weight, be more active, stop smoking,
manage alcohol consumption.
8.4.11 Progress Towards Targets
As part of its World Class Commissioning (WCC) Strategy, Hull set ambitious targets of
a minimum one percentage point reduction in smoking prevalence among adults each
year for the next 5 years (starting at 31% for 2008/2009 reducing to 27% for 2012/2013).
The WCC target smoking prevalence for children is similarly a one percentage point
reduction each year (starting at 14% for 2008/2009 reducing to 10% for 2012/2013), and
the WCC target for women smoking during pregnancy is a two percentage point
reduction each year (starting at 25% for 2008/2009 reducing to 17% for 2012/2013).
Following the change in the government in May 2010, new outcomes are now under
consultation (see section 3.3.6.2 on page 52). The prevalence of adult smoking and
smoking in pregnancy are both included in the proposed list of outcomes, so it is
possible that these measures and the local targets could be retained.
Assessing progress towards these prevalence-based targets is difficult as accurate
information can only really be based on survey information (as opposed to modelled or
synthetic smoking estimates; see section 12.1 on page 770). The initial targets were
based on the prevalence observed for the 2007 Health and Lifestyle Survey, where the
prevalence was estimated to be 31.7%. The 2009 Prevalence Survey and the 2009
Social Capital Survey have both been completed since. However, the prevalence
increased slightly in the 2009 Prevalence Survey (to 35.1%). On further investigation,
an adjusted smoking prevalence was slightly higher than the unadjusted smoking
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