joint strategic needs assessment foundation profile - JSNA

Interative Hull Atlas: www.hullpublichealth.org/Pages/hull_atlas.htm More information: www.jsnaonline.org and www.hullpublichealth.org
underage and the need for a campaign for „proxy buyers‟ promoting their responsibility
not to purchase for young people. A creative company was commissioned to take this
work forward. The company was also working in partnership with Hull City Council to
explore using the Clued Up in Hull website with the potential of tapping into this popular
young people‟s resource.
A report specifically on Alcohol using information from the 2007 Health and Lifestyle
Survey also examines associations between the prevalence of (i) never drinking; (ii)
excessive drinking; (iii) binge drinking; and (iv) excessive and/or binge drinking
(„problem drinking‟) and other factors such as general health, measures of deprivation,
and other risk factors such as smoking, etc. The report found that numerous factors
associated with deprivation such as educational attainment and household income were
strong predictors for those who never drank alcohol (it is speculated that alcohol was
relatively too expensive and people living in deprived areas preferred to spend their
money on tobacco). However, few factors were predictive of drinking excessively and/or
binge drinking. Younger people, males and smokers more likely to drink excessively or
binge drink. For men only, there was a relationship with 5-A-DAY in that men who ate
few portions of fruit and vegetables were also more likely to drink to excess or binge
drink. This means that a broad approach is necessary as specific groups other than
those defined on the basis of age, gender and smoking status cannot really be targeted
in terms of reducing their alcohol intake.
Attitudes to alcohol consumption were collected as part of Reflector Groups following
the 2007 Health and Lifestyle Survey (see section 13.2.2.2 on page 795) and the 2008-
09 Young Person Health and Lifestyle Survey (see section 13.2.2.3 on page 796), as
well as in the Attitudes to Health Focus Groups conducted during 2007 (see section
13.2.2.1 on page 794). Further information on attitudes to alcohol are given in section
8.3 on page 244 and in section 8.8.7 on page 362. The survey and reflector group
reports all all available at www.hullpublichealth.org.
8.8.11 Alcohol Strategy
A multi agency partnership previously produced the Hull and East Riding Alcohol
Strategy and this was being replaced by a Strategy for Hull only, with the new Strategy
and Action Plan focusing on the Local Area Agreements (LAA) 2 indicators and
particularly addressing alcohol-harm related hospital admissions. Following the change
in the government in May 2010, the LAA2 has been replaced, but it is likely that the
same elements and programmes will continue as least in the short-term.
8.8.12 Progress Towards Targets
In the local World Class Commissioning (WCC) strategy, there were targets for alcohol
which were related to activity such as the number of people given brief and extended
intervention or signposting, number of schools and colleges engaged, etc. The targets
start from 2009/2010 with a target of 2,600 people per annum given brief intervention or
Joint Strategic Needs Assessment Foundation Profile – Hull Health Profile: Release 3. March 2011. 365