Der Einfluss einer Sparnotwendigkeit auf das Käuferverhalten

Literaturverzeichnis 405
�
Campbell, M. C. (1999): Perceptions of price unfairness: Antecedents and consequences,
in: Journal of Marketing Research, Vol. 36, S. 187-199.
Canova, L./Rattazzi, A. M. M./Webley, P. (2005): The hierarchical structure of saving
motives, in: Journal of Economic Psychology, Nr. 26, S. 21-34.
Capgemini (2007): Marketing & Sales Challenge 2007/2008, Berlin.
Caplovitz, David (1967): The Poor Pay More, Consumer Practices of Low-Income
Families, New York.
Casserta, M.S./Lund, D. (1992): Bereavement, stress and coping among older adults,
in: Omega, Nr. 25, S. 33-45.
Caughey, J. (1984): Imaginary Social Worlds. A Cultural Approach, Nebraska.
Chalmers, A. F. (2007): Wege der Wissenschaft. Einführung in die Wissenschaftstheorie,
6. Aufl., Berlin/Heidelberg.
Chan, W./Frankel, R./Kothari, S. P. (2004): Testing behavioral finance theories using
trends and consistency in financial performance, in: Journal of Accounting & Economics,
Vol. 38, S. 3-50.
Chandran, S./Morwitz, V. G. (2005): Effects of Participative Pricing on Consumers
Cognitions and Actions. A Goal Theoretic Perspective, in: Journal of Costumer
Research, Vol. 32, Nr. 9, S. 249-259.
Chandon, P./Wansink, B./Laurent, G. (2000): A Benefit Congruency Framework of
Sales Promotion Effectiveness, in: Journal of Marketing, Vol. 64, S. 65-81.
Chang, C.-H./Tu, C.-Y. (2005): Exploring Store Image, Customer Satisfaction and
Customer Loyalty Relationship. Evidence from Taiwanese Hypermarket Industry,
in: Journal of American Academy of Business, Vol. 7, Nr. 2, S. 197-202.
Chiriboga D. A. (1989): The measurement of stress exposure in later life, in: Markides,
K. S./Cooper, C. L. (Hrsg.): Aging stress and health. New York, S. 13–41.
Choi, J./Laibson, D./Madrian, B./Metrick, A. (2004): For Better or For Worse. Default
Effects and 401(k) Saving Behavior, in: Wise, D. (Hrsg.): Perspectives in the Economics
of Aging. Chicago, S. 81-121.
Chowdhury, J./Reardon, J./Srivastava, R. (1998): Alternative Modes of Measuring
Store Image. An Empirical Assessment of Structured Versus, in: Journal of Marketing
Theory & Practice, Vol. 6, Nr. 2, S. 72-87.