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GROWING RICH WITH GROWTH STOCKS<br />
the guts of a business, figure out how it operates, and learn about its<br />
major problems and opportunities by talking with the people in charge.<br />
It’s like getting a lecture from a college professor who knows a lot<br />
more about a certain subject than you do.”<br />
Davis’s reporter instincts <strong>com</strong>e from experience. He worked for the<br />
Princeton student newspaper and is <strong>com</strong>fortable asking questions and<br />
taking notes. “When I started out, <strong>com</strong>panies were flattered that you<br />
took the time to <strong>com</strong>e and see them,” he recalls. “Now they are all<br />
shielded by investor relations departments and public relations firms.<br />
They have conference calls, and information is disseminated in a<br />
much quicker fashion. But I still feel the principle remains the same.<br />
People make <strong>com</strong>panies, so you should get to know them. What do<br />
you have to lose? It is a time-consuming process, and there’s no<br />
guarantee you won’t be badly misled by some of these guys. That has<br />
happened to me more than once. But there’s no substitute for that<br />
face-to-face interaction.”<br />
An in-depth meeting can also help you <strong>com</strong>e up with a list of good<br />
reasons to terminate your partnership with a <strong>com</strong>pany. “If managers<br />
fail to do something they promise, if they start fooling with the accounting,<br />
or if the story keeps changing, you might want to move<br />
on,” Davis advises. “Or if you see top management selling a lot of<br />
their own stock, while at the same time telling you what a great<br />
<strong>com</strong>pany they have and how wonderful the future looks, it should<br />
definitely send up a warning flag.<br />
“Above all, we sit down with the people running the <strong>com</strong>panies to<br />
discuss the fundamental dynamics of their business,” Davis adds.<br />
“Essential to our thinking is that the goal of research is to separate<br />
the <strong>com</strong>pany managements who are the ‘bluffers’ from those who are<br />
the ‘doers.’ Bluffers always have an excuse when things don’t turn<br />
out as they expect.”<br />
ACCESS FOR THE SMALL INVESTOR<br />
If you’re not a big investor, like Davis, chances are you won’t land<br />
a personal meeting with the CEO of a major corporation. But there<br />
are other ways to find out what kind of people run the show. Start<br />
with a call to the investor relations (IR) department. You might be<br />
surprised by how much you can learn from talking with these folks.<br />
Most are in direct contact with top <strong>com</strong>pany brass. Beyond that, look<br />
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