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Rule 6<br />
AVOID UNNECESSARY RISK<br />
This may sound ironic and seemingly goes against the conventional<br />
thinking on Wall Street, but reducing your investment risk can actually<br />
help to increase your overall performance results. Sure, it’s<br />
sometimes thrilling to buy a “high-flyer” of the moment, with dreams<br />
of seeing it double or triple in a matter of months. Unfortunately,<br />
more times than not, bets like this backfire. Highly volatile stocks<br />
often fall faster much more than they rise, especially if every broker<br />
in town is hyping them. And big losers can take a long time to <strong>com</strong>e<br />
back.<br />
A COOL TRIO TURNS COLD<br />
Shelby Davis knows this from experience. When he first started<br />
managing the New York Venture Fund in 1969, he loaded up on the<br />
classic “go-go” stocks of that era. It worked, at least for awhile. New<br />
York Venture was the number-one fund in the nation during its<br />
rookie year, up 25.3 percent. This performance brought Davis and his<br />
two partners much media attention, including a feature article in<br />
Business Week. “I’ll never forget the headline above the photo. It read<br />
‘Cool Trio Runs Hot Fund,’ referring to the three of us (Davis, Guy<br />
Palmer, and Jeremy Biggs) who managed the fund,” Davis recalls.<br />
“Let me tell you, that was like the kiss of death. When the article came<br />
out, it all but marked the end of our hot streak. We were number one<br />
in 1969, then in the bottom 10 percent of all funds in 1970. Our stocks<br />
got creamed. The United States went into a tight money environment.<br />
Interest rates were raised, many of our <strong>com</strong>panies were highly leveraged,<br />
and expectations were sky-high. That’s one difference between<br />
then and now. Today’s small-cap <strong>com</strong>panies aren’t as leveraged as<br />
they used to be. In those days, leverage was the name of the game.<br />
Many <strong>com</strong>puter <strong>com</strong>panies had to lease their equipment, because that