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GROWING RICH WITH GROWTH STOCKS<br />
and often does,” Yacktman emphasizes. “In that case, you’ve got to<br />
say, ‘Yes, I understand there’s a problem right now. But, on a normalized<br />
basis, this situation really doesn’t exist.”<br />
PREPARING YOUR SHOPPING LIST<br />
Robert Stovall loves to buy quality businesses when they are under<br />
temporary pressure. “This is the only time a <strong>com</strong>pany is ‘for sale’ at<br />
a bargain price,” he says. “Sometimes it’s an entire industry that’s<br />
under a cloud for some reason. The essence of Warren Buffett’s<br />
thinking is that the business world is divided into two groups. The<br />
first group consists of a small number of wonderful businesses that<br />
are well worth investing in at a price. The second group is full of<br />
mediocre or bad businesses that from time to time be<strong>com</strong>e attractively<br />
priced, but are generally not worth owning because they are not good,<br />
long-term holdings. This second group, in Buffett’s opinion, consists<br />
mostly of mature <strong>com</strong>panies that make up the Dow Jones Industrial<br />
Average.”<br />
CHARACTERISTICS OF A GOOD BUSINESS<br />
According to Buffett, Stovall, Yacktman, and everyone else in this<br />
book, a good or wonderful business has at least a majority of the<br />
following characteristics:<br />
• It earns a high return on capital without accounting gimmicks or<br />
a lot of leverage.<br />
• It generates cash profits.<br />
• It posts predictable earnings.<br />
• It is not a natural target of regulation.<br />
• It is led by owner-oriented management.<br />
• It follows an understandable business model.<br />
• It owns strong franchises, thus having the freedom to successfully<br />
raise prices when necessary.<br />
“A good business is one with a high return on tangible assets,”<br />
Yacktman says. “In other words, it must be profitable. I like businesses<br />
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