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KIRK KAZANJIAN<br />
Review, which airs right before us in most markets, was be<strong>com</strong>ing a<br />
group of aging leftists, while we were a group of aging rightists,” he<br />
reveals. “Louis decided to change that.” Rukeyser has added a number<br />
of minorities, a cadre of females, and several young up-and-<strong>com</strong>ing<br />
new analysts to the show’s panel.<br />
The routine for regular panelists goes something like this: A few<br />
days before the air date, they get a packet of background information<br />
to study. It contains a biography on the week’s guest, plus a list of<br />
that person’s most recent portfolio holdings and analyses. This gives<br />
panelists more insight into the guest’s philosophy and investment<br />
style. “For example, if our guest is the world’s leading peanut butter<br />
analyst, we’ll receive a list of the stocks he or she is re<strong>com</strong>mending<br />
to the firm’s brokers,” Stovall notes. “We’ll know if he or she likes<br />
Peter Pan better than Skippy or Jif, but that’s about it. Knowing the<br />
guests’ areas of expertise, their track records, and what they like helps<br />
us to <strong>com</strong>e up with intelligent questions.”<br />
This is the only advance preparation the panelists, or guests for<br />
that matter, are given. The one exception is with the viewer questions<br />
segment, which has been cut back to once a month since the program’s<br />
running time was clipped by PBS to add more sponsor announcements.<br />
When this feature is included, panelists get their question in advance<br />
so they can prepare an accurate answer. “The guest doesn’t know<br />
which questions are going to be asked, and none of us has a clue as<br />
to what Louis will talk about,” Stovall adds. “He <strong>com</strong>es up with all<br />
of his own ideas and writes his own script. If you’re sitting around<br />
the panelist table, and you’re number one to talk, you have no idea<br />
what leading <strong>com</strong>ment he’s going to make. He could remark, ‘Well,<br />
Bob, there was a big snowstorm in northern Pennsylvania today, so<br />
give us your favorite snowstorm stocks.’ Or he might talk about how<br />
the Miami Dolphins are doing. You just never know.”<br />
Panelists and the week’s guest are supposed to arrive at the studio<br />
in Owings Mills by 6:00 P.M. on Friday, to loosen each other up. They<br />
share a light meal, served buffet style, make a quick pass through<br />
makeup, and prepare for the unrehearsed show. “The program essentially<br />
airs live,” Stovall says. “We usually do what’s called a live tape.<br />
This means we tape the show, but it is not edited and airs a few<br />
minutes after <strong>com</strong>pletion. We start taping around 7:40 P.M. Eastern<br />
Standard Time, finish just after 8:00 P.M., and it airs nationwide at<br />
8:30 P.M. About a third of the time the show is done <strong>com</strong>pletely live.<br />
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