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GROWING RICH WITH GROWTH STOCKS<br />
ONCE A BARGAIN HUNTER, ALWAYS A BARGAIN<br />
HUNTER<br />
Yacktman traces his affection for low-priced stocks back to his<br />
childhood, when his mom pinched every penny she could. This discipline<br />
was also driven home to him by a finance professor in college.<br />
“A colleague recently told me, ‘The problem with value investing is<br />
that it permeates your life,’” he shares. “I think it does. A consultant<br />
came into my office once and <strong>com</strong>mented that he liked to visit his<br />
potential money managers in person because their surroundings set<br />
a tone as to what kind of person they are. When you look around my<br />
office, you’ll notice it isn’t an opulent place. We have nice furniture,<br />
but it’s nothing fancy. I got most of my equipment used for a song<br />
and had it refinished and recolored to look more modern. That’s just<br />
how I’ve always purchased things for myself. If I’m looking to buy a<br />
particular item, I’ll go to three or four places to see who has the best<br />
price. My kids are the same way. When my son Stephen went shopping<br />
for a new dining room set recently, he negotiated hard to get a<br />
cheaper price. This search for value truly permeates our lives.”<br />
Yacktman claims that 90 percent of the time when a stock he<br />
already owns declines further in price, he’s buying more instead of<br />
unloading it with the crowd. “If I’ve done my homework right, I know<br />
what the private market value is, and that’s not going to change much<br />
in the short term,” he maintains. “Therefore, as the stock goes down,<br />
it creates more of a gap between the public and private-market value.<br />
One of the toughest things for investors to do is buy stocks that have<br />
gone down. They are consumed by too much superficiality. There’s<br />
no substitute for knowledge. Once your knowledge level is high<br />
enough, you can look at a stock that has gone down and say with<br />
relative certainty it is an even more attractive buy than it was at a<br />
higher price.”<br />
This attitude may seem like <strong>com</strong>mon sense, and it is. After all, if<br />
you’re attracted to a shirt at the store selling for $30, wouldn’t you<br />
like it even more if it went on sale for $25? It makes you wonder why<br />
so many investors are foolish enough to get rid of good stocks just<br />
because of the headlines of the moment. Yacktman has a reasonable<br />
explanation for this. “Probably 70 percent of all investors in this<br />
country play the momentum game,” he estimates. “A lot of them are<br />
driven by trivial things. As a result, they’re buying what has been<br />
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