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KIRK KAZANJIAN<br />
I never blindly trust what’s written in the front of an annual report,<br />
because I’m not even sure if it’s actually the CEO who is saying it.”<br />
START AND END WITH THE NUMBERS<br />
Roy Papp also believes it’s important to scrutinize a <strong>com</strong>pany’s<br />
annual report from the back to the front. “I first want to examine the<br />
balance sheet, to look at the cash flow and receivables,” he says.<br />
“Show me a <strong>com</strong>pany where sales have barely risen and receivables<br />
have gone through the roof, and I’ll show you a <strong>com</strong>pany that is<br />
playing games. That’s an early warning sign. I next read the additional<br />
notes to see if anything unusual has occurred to mess up this year’s<br />
earnings. Then I work my way up to the chairman’s summary of<br />
what’s happening with the <strong>com</strong>pany.”<br />
Whether the chairman eats his own cooking is another thing Papp<br />
looks for. This can be found by reading the proxy statement. “I think<br />
options are desirable, as long as they can’t be redrawn at a lower<br />
price,” he adds. “In terms of visiting <strong>com</strong>panies, I normally will talk<br />
to management on the phone. Unfortunately, it’s hard to get through<br />
to the chairman or head of the research department any more. You<br />
usually wind up talking to an investor relations person and getting<br />
the same information as everybody else. Still, such a conversation<br />
can teach you something and make you feel more <strong>com</strong>fortable about<br />
your decision.”<br />
OTHER SOURCES OF INFORMATION<br />
As first mentioned in Rule Three, Stovall chooses his stocks using<br />
a “bull’s-eye” approach, which calls for picking <strong>com</strong>panies that stand<br />
to benefit from the various themes and trends he picks up on. Once<br />
he has his list of candidates in hand, he not only gathers annual reports<br />
from each <strong>com</strong>pany, but also related research reports prepared<br />
by independent brokerage firms. He then reads everything to see if<br />
either the <strong>com</strong>pany or other analysts have also picked up on these<br />
same themes. “Sometimes they do and other times they don’t,” he<br />
admits. “If I find in my readings that I am late in noticing a certain<br />
trend, I may drop the idea entirely, because it’s important to be early.<br />
Other times, if I think I’m on to something that others haven’t noticed,<br />
I look further at the balance sheet and earnings prospects.” Stovall<br />
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