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KIRK KAZANJIAN<br />
SHATTERING OLD MYTHS<br />
A changing world also caused Robert Stovall to throw out the<br />
theory that originally got him a guest spot on Wall $treet Week With<br />
Louis Rukeyser back in 1976. At the time, he wrote a column for<br />
Forbes and popularized what he termed the “General Motors Bellwether”<br />
theory. It stated that the price action of GM stock was a leading<br />
foreshadower of <strong>com</strong>ing trends for the entire market. He no longer<br />
believes that to be true. “I am continually altering the way I think,”<br />
Stovall says. “I have to. I don’t even like to talk about the old times<br />
or people I used to deal with because that’s boring to the younger<br />
generation and usually not too relevant either.”<br />
There are many myths about the market that have been around for<br />
decades. Stovall admittedly once bought into a number of them. Now<br />
he claims they are pretty much useless. “One of my favorite mantras<br />
was that you should always avoid stocks when the yield of the S&P<br />
500 index falls below 3 percent,” he offers. “That wasn’t a bad rule<br />
of thumb when <strong>com</strong>panies were paying out 50 percent of their in<strong>com</strong>e<br />
in the form of dividends. Unfortunately, you’re lucky now if they pass<br />
out 35 percent. With today’s tax-law changes and the various incentives<br />
available to corporations, many prefer to spend earned cash on<br />
new capital investment or for buying back their own stock. In most<br />
cases, <strong>com</strong>panies can find more shareholder-pleasing uses for this<br />
money than paying it out to investors. Shareholders also seem to like<br />
that, since they pay less in taxes for capital gains than they do for<br />
dividend in<strong>com</strong>e.”<br />
Another myth that has been shattered by time is, “Don’t buy a stock<br />
if its price/earnings ratio is greater than its growth rate.” That may<br />
have worked when bull markets were dominated by fluctuating economic<br />
cycles, but not anymore. “It used to be that <strong>com</strong>panies would<br />
do well for a year or two and then burn out with the changing cycles,<br />
which used to last about four years apiece. Their fortunes were also<br />
based mainly on domestic events,” Stovall says. “When that was the<br />
case, this rule made sense. Today, however, the bull market is fueled<br />
by great multinational growth <strong>com</strong>panies with dominant brand names.<br />
These globally diverse producers can enjoy long-lived boom cycles,<br />
especially with the enormous markets now open to them overseas.<br />
The stocks of many of these <strong>com</strong>panies sell at up to twice their growth<br />
rates. However, I would argue they are worth it, since there is convin-<br />
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