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Rule 4<br />
TAKE A GOOD LOOK AROUND<br />
YOU<br />
Great investments are everywhere. That’s why you must always be<br />
on the lookout for potential opportunities. Your next best investment<br />
could be on one of the aisles in your grocery store, the sports page<br />
of the newspaper, your child’s Christmas wish list for Santa, or even<br />
on the beach during your trip to a tropical resort.<br />
FOCUS ON THE BULL’S-EYE<br />
Robert Stovall first learned the importance of incorporating the<br />
events and trends around you when searching for promising investments<br />
as an undergraduate at the University of Pennsylvania. “I had<br />
a professor at the Wharton School named Julius Grodinsky who made<br />
this concept so clear to me,” Stovall reports. “He didn’t think I was<br />
very smart, and maybe he was right. But he made a favorable impression<br />
on me, especially when he explained what I call the ‘bull’s-eye<br />
concept.’”<br />
Stovall teaches this same technique in his own classroom at New<br />
York’s Stern Graduate School of Business today. “I draw a big bull’seye<br />
on the blackboard to represent a given event,” he explains. “Let’s<br />
use El Niño as an example. El Niño is the outer circle of the target,<br />
or big picture. We all know what this is, what it does, and what it<br />
might do. It’s a recurring weather pattern that warms sea temperatures<br />
in the Pacific, which can trigger droughts in the Pacific basin or unleash<br />
hurricanes in some areas of South America and Southern California.<br />
Let’s say forecasters predict we’re in for the biggest El Niño<br />
in a decade or maybe this century. That forecast forms the foundation<br />
of our theme or concept. Now we take at look at what it might mean<br />
for investors. Which <strong>com</strong>panies or industries stand to benefit or be<br />
hurt from El Niño if this prediction proves correct? Fire and casualty