Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
GROWING RICH WITH GROWTH STOCKS<br />
as traders bid them higher and higher. Therefore, keeping a constant<br />
eye out for new ideas and perceiving an emerging trend before the<br />
rest of the crowd gives you a substantial edge over the rest of Wall<br />
Street. Unfortunately, in a stock market as efficient as ours, that’s<br />
easier said than done.<br />
“We get an edge by looking beyond the horizon, not just at three<br />
days, weeks, or months, but three years,” Shelby Davis confides. “I<br />
just listened to a conference call the other day for Citicorp. I don’t<br />
know whether they’re bluffing or not, but they were talking about<br />
having one billion customers by 2005. If you consider that there are<br />
only six billion people in the world, you’ll realize we’re talking about<br />
a grandiose goal. They’ll have to do some mergers to get there. But<br />
at least they have a vision of where they want to go. I like <strong>com</strong>panies<br />
with a vision. I enjoy seeing management set out an earnings goal<br />
several years out and then try to hit it.” The <strong>com</strong>pany is well on its<br />
way. Shortly after this call, Citicorp announced a merger with Travelers<br />
Group. The <strong>com</strong>bined financial giant is now known as Citigroup.<br />
CULTIVATE YOUR INNATE CURIOSITY<br />
To succeed in the investment business, Bramwell insists, one must<br />
have both intellectual curiosity and flexibility. “Having set opinions<br />
will hurt you,” she warns. “For example, technology is continuously<br />
changing. Look at what Dell has done for <strong>com</strong>puters. It initiated the<br />
direct-sales model that has totally changed how other <strong>com</strong>panies<br />
market and distribute their products. Amazon has done the same<br />
thing, only with bookselling.”<br />
Bramwell adds that it’s essential to be aware of what’s going on<br />
around you. “It’s helpful to listen to your children, to see what they<br />
think of Nike or Coke,” she advises. “What are they buying? You<br />
should also look at where the crowds are lining up at the mall.”<br />
Bramwell practices what she preaches. In the late 1980s, she went to<br />
a lecture about women in Russia and the appalling conditions they<br />
live under. What she heard prompted her to buy Tambrands, the<br />
world’s leading maker of tampons and other feminine sanitary<br />
products, believing it would benefit from economic gains in the Soviet<br />
Union. (Tambrands was acquired by Procter & Gamble in 1997.) “The<br />
trick is to find <strong>com</strong>panies that are underfollowed and to be early,”<br />
she adds. “I have owned Washington Mutual for a long time. It was<br />
67