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Growing Rich - Arabictrader.com

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GROWING RICH WITH GROWTH STOCKS<br />

as traders bid them higher and higher. Therefore, keeping a constant<br />

eye out for new ideas and perceiving an emerging trend before the<br />

rest of the crowd gives you a substantial edge over the rest of Wall<br />

Street. Unfortunately, in a stock market as efficient as ours, that’s<br />

easier said than done.<br />

“We get an edge by looking beyond the horizon, not just at three<br />

days, weeks, or months, but three years,” Shelby Davis confides. “I<br />

just listened to a conference call the other day for Citicorp. I don’t<br />

know whether they’re bluffing or not, but they were talking about<br />

having one billion customers by 2005. If you consider that there are<br />

only six billion people in the world, you’ll realize we’re talking about<br />

a grandiose goal. They’ll have to do some mergers to get there. But<br />

at least they have a vision of where they want to go. I like <strong>com</strong>panies<br />

with a vision. I enjoy seeing management set out an earnings goal<br />

several years out and then try to hit it.” The <strong>com</strong>pany is well on its<br />

way. Shortly after this call, Citicorp announced a merger with Travelers<br />

Group. The <strong>com</strong>bined financial giant is now known as Citigroup.<br />

CULTIVATE YOUR INNATE CURIOSITY<br />

To succeed in the investment business, Bramwell insists, one must<br />

have both intellectual curiosity and flexibility. “Having set opinions<br />

will hurt you,” she warns. “For example, technology is continuously<br />

changing. Look at what Dell has done for <strong>com</strong>puters. It initiated the<br />

direct-sales model that has totally changed how other <strong>com</strong>panies<br />

market and distribute their products. Amazon has done the same<br />

thing, only with bookselling.”<br />

Bramwell adds that it’s essential to be aware of what’s going on<br />

around you. “It’s helpful to listen to your children, to see what they<br />

think of Nike or Coke,” she advises. “What are they buying? You<br />

should also look at where the crowds are lining up at the mall.”<br />

Bramwell practices what she preaches. In the late 1980s, she went to<br />

a lecture about women in Russia and the appalling conditions they<br />

live under. What she heard prompted her to buy Tambrands, the<br />

world’s leading maker of tampons and other feminine sanitary<br />

products, believing it would benefit from economic gains in the Soviet<br />

Union. (Tambrands was acquired by Procter & Gamble in 1997.) “The<br />

trick is to find <strong>com</strong>panies that are underfollowed and to be early,”<br />

she adds. “I have owned Washington Mutual for a long time. It was<br />

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