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KIRK KAZANJIAN<br />
involved with top management, even offering suggestions when he<br />
thinks they’re going in the wrong direction. Most of the time, he’s in<br />
there telling them what he views as the best way to spend free cash.<br />
“I’m trying to indicate how I feel they can build their private market<br />
value the fastest and therefore get the highest return for investors,”<br />
he says. “Sometimes, if there’s a lack of objectivity on their part, my<br />
suggestion may have to be given in a stronger tone. I’m really not<br />
trying to be antagonistic or condescending. I’m genuinely trying to<br />
help out. Usually I’ll talk to the chief financial officer or CEO directly.”<br />
Yacktman enjoys this kind of access because he takes substantial<br />
positions in the <strong>com</strong>panies he owns. It’s more of a challenge for individual<br />
investors to make their feelings known. Nevertheless, there’s<br />
nothing to stop you from firing off a letter to a <strong>com</strong>pany president,<br />
expressing your suggestions. If nothing else, it’s bound to get a fair<br />
reading by someone in the investor relations department.<br />
I asked Yacktman if he felt <strong>com</strong>pany managements would rather<br />
he simply remained a silent shareholder. He contends if he provides<br />
input in a diplomatic way, they are usually pretty receptive to what<br />
he has to say. Of course, sometimes corporate executives don’t immediately<br />
see eye-to-eye with him. “When Franklin Quest prepared to<br />
acquire The Covey Institute in 1997, they wanted to do it using a<br />
pooling of interests,” he reflects. “The problem was that accounting<br />
method would have required them to resell about 1.5 million shares<br />
of stock to the public. I didn’t think this route made any sense, because<br />
they had purchased those shares on the open market for a great price.<br />
I suggested they restructure the deal and make it more of a win-win<br />
arrangement. I told them I’d rather have them give the Covey people<br />
some cash and fewer shares of stock so they wouldn’t have as much<br />
dilution. I think cash earnings, which add goodwill back into earnings<br />
per share, are a much better measure of earnings than reported earnings<br />
anyway. They ultimately agreed with me, especially after they<br />
talked with some other large shareholders who saw things in the same<br />
way I did.”<br />
Another time, Yacktman questioned lawn-care provider Barefoot<br />
about why it wasn’t spending all the free cash it had built up to buy<br />
back more shares. Executives kept offering one excuse after another,<br />
which was frustrating. “It turned out they couldn’t say anything because<br />
they were being acquired by another <strong>com</strong>pany,” he says. “They<br />
couldn’t give me insider information, and I wouldn’t want them to.<br />
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