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KIRK KAZANJIAN<br />
once underfollowed, given its then-remote location in the Pacific<br />
Northwest. Now it is viewed as a play on one of the fastest growing<br />
areas of the country.” Although her views are subject to change,<br />
Bramwell is concentrating on the following investment themes, which<br />
she believes will benefit from the continuation of a slow-growing<br />
economy into the next millennium:<br />
• Financial services. “This industry enjoys favorable demographics<br />
as aging baby boomers expand the market for financial<br />
products. Economies of scale and technology favor consolidation.”<br />
• Geographic plays. “The Pacific Northwest is growing faster<br />
than the rest of the United States as technology <strong>com</strong>panies, in<br />
particular, expand in the region and as trade with the Pacific<br />
Rim grows.”<br />
• Global expansion. “Rising personal in<strong>com</strong>e and an expanding<br />
middle class, especially in emerging countries, create opportunities<br />
for global brands.”<br />
• Innovation. “Companies that create their own growth and<br />
markets by introducing new products and services will prosper.”<br />
• Intellectual property. “Companies with proprietary data and<br />
knowledge that can leverage their know-how across various<br />
media [have an edge over the <strong>com</strong>petition].”<br />
• Outsourcing. “The need to improve productivity and global<br />
<strong>com</strong>petitiveness continues to drive outsourcing for manufacturing<br />
<strong>com</strong>ponents, personnel, and data processing.”<br />
Robert Stovall has a similar list. Looking toward the future, he<br />
predicts the greatest investment themes (or bull’s-eyes) for the twentyfirst<br />
century are environment, health care, energy, and <strong>com</strong>munications,<br />
all of which are powered by advances in technology.<br />
DEVELOPING A CIRCLE OF COMPETENCE<br />
Davis assembles his portfolio by <strong>com</strong>bining top-down themes with<br />
bottom-up stock picking. He has developed what he calls a circle of<br />
<strong>com</strong>petence in the financial services industry, probably because he<br />
grew up working with his dad, who was a well-known insurance<br />
analyst on Wall Street. Davis believes every investor should develop<br />
his or her own circle of <strong>com</strong>petence. In other words, find one or two<br />
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