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Growing Rich - Arabictrader.com

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KIRK KAZANJIAN<br />

once underfollowed, given its then-remote location in the Pacific<br />

Northwest. Now it is viewed as a play on one of the fastest growing<br />

areas of the country.” Although her views are subject to change,<br />

Bramwell is concentrating on the following investment themes, which<br />

she believes will benefit from the continuation of a slow-growing<br />

economy into the next millennium:<br />

• Financial services. “This industry enjoys favorable demographics<br />

as aging baby boomers expand the market for financial<br />

products. Economies of scale and technology favor consolidation.”<br />

• Geographic plays. “The Pacific Northwest is growing faster<br />

than the rest of the United States as technology <strong>com</strong>panies, in<br />

particular, expand in the region and as trade with the Pacific<br />

Rim grows.”<br />

• Global expansion. “Rising personal in<strong>com</strong>e and an expanding<br />

middle class, especially in emerging countries, create opportunities<br />

for global brands.”<br />

• Innovation. “Companies that create their own growth and<br />

markets by introducing new products and services will prosper.”<br />

• Intellectual property. “Companies with proprietary data and<br />

knowledge that can leverage their know-how across various<br />

media [have an edge over the <strong>com</strong>petition].”<br />

• Outsourcing. “The need to improve productivity and global<br />

<strong>com</strong>petitiveness continues to drive outsourcing for manufacturing<br />

<strong>com</strong>ponents, personnel, and data processing.”<br />

Robert Stovall has a similar list. Looking toward the future, he<br />

predicts the greatest investment themes (or bull’s-eyes) for the twentyfirst<br />

century are environment, health care, energy, and <strong>com</strong>munications,<br />

all of which are powered by advances in technology.<br />

DEVELOPING A CIRCLE OF COMPETENCE<br />

Davis assembles his portfolio by <strong>com</strong>bining top-down themes with<br />

bottom-up stock picking. He has developed what he calls a circle of<br />

<strong>com</strong>petence in the financial services industry, probably because he<br />

grew up working with his dad, who was a well-known insurance<br />

analyst on Wall Street. Davis believes every investor should develop<br />

his or her own circle of <strong>com</strong>petence. In other words, find one or two<br />

68

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