Reflections on the Human Condition - Api-fellowships.org
Reflections on the Human Condition - Api-fellowships.org
Reflections on the Human Condition - Api-fellowships.org
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digital c<strong>on</strong>tent creati<strong>on</strong> to find clients and<br />
partners and interact with <strong>the</strong>m more efficiently.<br />
Plunging costs of internati<strong>on</strong>al and community-level<br />
telecommunicati<strong>on</strong>s can bring pervasive<br />
telecommunicati<strong>on</strong>s links to both urban and rural<br />
areas. High quality Voice Over Internet Protocol<br />
(VOIP) links are enabling to drive internati<strong>on</strong>al<br />
telecommunicati<strong>on</strong>s costs to a few U.S. cents per<br />
minute. Excepti<strong>on</strong>ally affordable Internet links<br />
are also becoming available via VSAT satellite<br />
dishes comparable in size and cost to TV broadcast<br />
receivers. The emergence of Wifi (802.x) systems<br />
means that this internati<strong>on</strong>al bandwidth can be<br />
affordably shared at neighborhood levels.<br />
• Online workflow systems. Ano<strong>the</strong>r driver of new<br />
offshore opportunities c<strong>on</strong>sists of innovati<strong>on</strong>s<br />
in management of projects and coordinati<strong>on</strong> of<br />
<strong>on</strong>shore/offshore teams. New workflow systems<br />
from companies such as Digital Producti<strong>on</strong><br />
Soluti<strong>on</strong>s (DPS) have emerged to manage<br />
animati<strong>on</strong> project teams across time z<strong>on</strong>es and<br />
nati<strong>on</strong>al boundaries. A spectrum of web-enabled<br />
tools for <strong>on</strong>line meetings, project scheduling, task<br />
assignment and tracking are making it possible for<br />
small groups of individuals and specialists to<br />
cooperate effectively.<br />
• “Anytime, Anywhere” Learning and Certificati<strong>on</strong>.<br />
New e-learning systems have emerged to<br />
rapidly create and share <strong>on</strong>line learning resources.<br />
Wherever bandwidth permits, short courses,<br />
workshops, seminars, and degree programs can<br />
be readily delivered - enabling students and<br />
practiti<strong>on</strong>ers to stay current as market c<strong>on</strong>diti<strong>on</strong>s,<br />
skills, and technologies change. These <strong>on</strong>line<br />
training resources help level <strong>the</strong> global playing<br />
field for countries seeking to rapidly develop skills<br />
to compete in global digital c<strong>on</strong>tent creati<strong>on</strong><br />
and o<strong>the</strong>r ICT markets, by enabling technical,<br />
management, and language skills to permeate<br />
throughout developing countries at unprecedented<br />
speeds and at far lower cost than before.<br />
• Online Markets for Small and Medium-Size<br />
Entrepreneurs. Electr<strong>on</strong>ic marketplaces that offer<br />
immediate job opportunities to firms of all sizes,<br />
ranging from micro entrepreneurs to mid-range<br />
animati<strong>on</strong> and gaming enterprises. A fur<strong>the</strong>r<br />
impetus for rapid growth of digital c<strong>on</strong>tent (and<br />
o<strong>the</strong>r ICT industries) is through improvement of<br />
business climates made possible by E-Government<br />
systems which offer <strong>the</strong> prospect of introducing<br />
unprecedented transparency, efficiency, and<br />
ENGAGING MODERNITY: RELIGION, GENDER, AND ART 129<br />
accountability in public sector operati<strong>on</strong>s as <strong>the</strong>y<br />
relate to SMEs and o<strong>the</strong>r companies seeking to<br />
compete in global markets.<br />
Digital C<strong>on</strong>tent Cluster<br />
In 2004, <strong>the</strong> Thailand Competitiveness Initiative (TCI)<br />
and <strong>the</strong> Software Industry Promoti<strong>on</strong> Agency (SIPA)<br />
of <strong>the</strong> Ministry of Informati<strong>on</strong> Technology and<br />
Communicati<strong>on</strong> (MICT) launched a Benchmarking<br />
Study for <strong>the</strong> Thai Animati<strong>on</strong> Industry as compared to<br />
o<strong>the</strong>r relevant countries in <strong>the</strong> regi<strong>on</strong>. The mandate of<br />
this massive undertaking, which was supported by <strong>the</strong><br />
U.S. Agency for Internati<strong>on</strong>al Development (USAID)<br />
and c<strong>on</strong>ducted by J.E. Austin and Associates with key<br />
industry stakeholders such as ThomasIdea, Imagimax,<br />
Imagine Design, Cyberplanet, Jowit, Beboyd, SIPA,<br />
Silpakorn University, was to identify opportunities and<br />
strategies to assure Thai firms a more favorable business<br />
climate relative to nearby competitors, while assessing<br />
<strong>the</strong> perceived strengths and weaknesses of <strong>the</strong> Thai<br />
animati<strong>on</strong> industry. As a result of this study, Thailand’s<br />
Digital C<strong>on</strong>tent Cluster has been formed to accelerate<br />
<strong>the</strong> growth of <strong>the</strong> country’s animati<strong>on</strong> and computer<br />
game industries in order to compete in <strong>the</strong> global<br />
marketplace. The cluster has outlined key strategies and<br />
acti<strong>on</strong> items and developed supporting agenda in <strong>the</strong><br />
areas of inter-firm cooperati<strong>on</strong> and cluster linkages,<br />
skills development, marketing, business development,<br />
and business climate enhancement.<br />
Strengths and Opportunities, Weaknesses and<br />
Threats<br />
Thailand stands out as a potential Asian leader in<br />
Digital C<strong>on</strong>tent industries. Its strengths include <strong>the</strong><br />
existence of a creative and skilled talent pool with a rich<br />
traditi<strong>on</strong> in <strong>the</strong> arts, and <strong>the</strong> emergence of local firms<br />
with world-class capabilities with thriving advertising<br />
and film industries. There is low geopolitical risk,<br />
and enjoys proximity to world’s next giant c<strong>on</strong>sumer<br />
markets such as China and India. Labor price is lower<br />
compared to several traditi<strong>on</strong>al high cost multimediaexporting<br />
nati<strong>on</strong>s, notably Korea and Japan. Most<br />
importantly, <strong>the</strong>re is a str<strong>on</strong>g government support in<br />
promoting skills formati<strong>on</strong> in animati<strong>on</strong> and digital<br />
c<strong>on</strong>tent industries. Such str<strong>on</strong>g nati<strong>on</strong>al government<br />
commitment to cluster success is reflected in <strong>the</strong> success<br />
of Thailand Animati<strong>on</strong> Multimedia (TAM) 2004 and<br />
<strong>the</strong> establishment of <strong>the</strong> Software Industry Promoti<strong>on</strong><br />
Agency (SIPA).<br />
However, in comparis<strong>on</strong> with key competitors, Thailand<br />
lags behind in <strong>the</strong> following respects:<br />
Ref lecti<strong>on</strong>s <strong>on</strong> <strong>the</strong> <strong>Human</strong> C<strong>on</strong>diti<strong>on</strong>: Change, C<strong>on</strong>flict and Modernity<br />
The Work of <strong>the</strong> 2004/2005 API Fellows