Masters of Marketing - Lifecycle Performance Pros

DEEPLY, the concepts outlined here,
culminating with the concept of PRE-selling
to maximize Conversion Rates. It’s the
foundation of BUILDING INCOME THROUGH
CONTENT.
Ongoing Goal... Deepen and focus your understanding
of this material. Re-read it once
per week for the next eight weeks, monthly
after that. As you progress through DAYS 2
through 10, it’s going to be easy to lose
sight of the "big picture" presented today.
And there’s another reason to re-read
regularly -- it will mean more and more to
you as you gain each DAY’s new perspective.
With these goals in mind...
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--PART ONE--
The goal of any business, including your affiliate business,
is to maximize PROFITS. "PROFIT" is simply your INCOME
minus your EXPENSES.
As an affiliate, there are exactly two ways to increase your
INCOME (i.e., the amount of money your business makes)...
1) Refer more visitors to the merchants that you represent.
2) Increase the Conversion Rate (i.e., the percent of
visitors referred to your merchant who deliver the response
FOR WHICH THE MERCHANT PAYS, whether that’s a sale, or a
lead, etc.).
Simple, right? If you refer 100 visitors per day to a
merchant and 1% buy, you get paid for that one purchase. But
if you send 1,000 visitors per day and 3% buy, you get paid
for 30 purchases.
Yes, thirty times more!
So it’s pretty clear how to maximize affiliate INCOME! :-)
Of course, every business has EXPENSES, too. Maximizing
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