Masters of Marketing - Lifecycle Performance Pros

areas for content development.
o Most frequent exit pages -- these are the pages from
which people LEAVE your site. Some people look upon high
numbers for a given page as "bad." But you have to correlate
this with other data... If a "high entry" page is also a
"high exit" page, that’s not really a surprise. If a "high
exit" page is also generating tons of links OUT to your
income-generating programs for you, that’s not so bad
either, is it’
o Referrer URLs -- this tells you where your traffic is
coming from... Search Engines, other Web sites from link
exchanges, etc., etc. Extremely useful info!
o Keyword search -- which keywords are people entering
into engines to find you’ That’s what this super-valuable
data tells you!
Taken together, referrer page and keyword search data tell
you where and how your visitors find you, which gives you a
base to build even more traffic-building ideas!
As you can see, traffic analysis is actually a pretty simple
task... when you know what you’re looking for, and how to
turn DATA into INFORMATION.
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Site Build It! provides you with exactly these traffic
stats. No need to install or configure any software. Or to
figure out what’s important. It provides everything a good
content site needs to know... with one simple click from
you. Presented cleanly, in an easy-to-understand manner.
http://breakthrough.sitesell.com/buildit/
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Traffic analysis is the base. It tells you what you need to
know about quantities of visits, visitors, and page views.
It shows you where they come from (if via the Web) and what
words they used to find you at the Search Engines.
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But you need more. Now that you understand traffic flow,
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