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Masters of Marketing - Lifecycle Performance Pros

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In the movie, "The Renaissance Man," Danny De Vito’s<br />

character makes a pr<strong>of</strong>ound statement...<br />

"The choices we make dictate the lives we lead."<br />

To paraphrase...<br />

"Where you are today is the result <strong>of</strong> all the choices and<br />

actions that you have made in your life."<br />

When he said that, I remember thinking, "You know, he’s<br />

right. Except in rare cases <strong>of</strong> extraordinarily good or bad<br />

luck, everyone basically ends up where they are as a result<br />

<strong>of</strong> choices they make and courses <strong>of</strong> action they take."<br />

People tend to blame a lack <strong>of</strong> success in life on "bad luck"<br />

or "poor timing" or other people. And yes, at times, that<br />

can be accurate. A heck <strong>of</strong> a lot <strong>of</strong> factors beyond our<br />

control *can* blindside us. In the long run, however, as<br />

long as we PERSIST in our efforts, these factors tend to<br />

even out and De Vito’s statement remains valid.<br />

Now, here’s the good news...<br />

E-commerce is simpler than life. Due to its digital nature,<br />

there are fewer variables... so the outcome is more<br />

controllable. Which means that we can boil De Vito’s<br />

statement down to "The #1 E-commerce Reality."<br />

This Reality is almost self-evident, yet it’s so easy to<br />

forget. Your success with *ANYTHING* you do in the world <strong>of</strong><br />

e-commerce flows from it. Internalize it and act upon it...<br />

==> you’ll succeed. Yes, it’s THAT fundamental.<br />

The #1 E-commerce Reality<br />

--------------------------------------------<br />

"NOTHING happens by accident in the world <strong>of</strong><br />

computers, the Net, and customer response.<br />

There is always a reason for what happens,<br />

good or bad, and that reason is *YOU*."<br />

--------------------------------------------<br />

So...<br />

When I see some 5 Pillar ("5P") Affiliates with CRs over 10%<br />

110

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