Masters of Marketing - Lifecycle Performance Pros

3. Give your visitors a reason to return to you. Many use
affiliate programs to simply send traffic to someone else's
site. The key is to get them to leave their name and email
so you can follow up with them and remind them to buy from you.
4. Email, opt-in lists are crucial. This means that your
main goal should be to give a free report, or free bonus, to
every visitor in exchange for contact information. Be sure
to email this list and develop your name, and your site.
5. Begin like your customer. Search out the sites online
where they would go, and look at what works. Don't just
slap up 20 banner ads on a page and hope for the best. How
would you guide your ideal customer towards a sale? Even
better, how would I know one of your customers if I was to
meet them? If you can't answer this, your competition will.
6. Limit yourself to 3-4 products to sell. It is so easy
to sign up for any affiliate program. Quality beats quantity
online.
7. You have 30 seconds to make the sale. Limit the choices
your customer has to 7 at most. If you give them thousands
of affiliate programs to choose from, you confuse them.
8. Customers are lazy, selfish...and they're right! They
don't want to work hard to work with you. Make it easy and
fun by giving your customers focus.
9. Weave affiliate programs into the content of your site.
This technique will be fully investigated in Step 5, coming
in a few weeks.
10. Don't waste your Web Page space; use the upper left
hand corner, the top and bottom of the screen, and the
bottom right hand corner to feature your best offers.
Peace,
Declan
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